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Pakistan Advertising Association is working for the benefit of the advertising profession in general and for the member advertising agencies in particular. After prolonged efforts PAA is now well recognized in the government circles and has received due importance as it has been made necessary for the competitors in government advertising to be members of PAA.
PAA is helping the member advertising agencies to enhance the standard of designing art and creativity in press advertising and television commercials by giving excellence awards in befitting ceremonies.
Pakistan Advertising Association also held "16th Asian Advertising Congress" (ADASIA-89) in the year 1989 at Lahore which was marked as one of the very successful Asian Congress.
PAA also held two National Congresses namely First Pakistan Advertising Congress in 1979 and the Second Pakistan Advertising Congress in 1994. The National Congresses were successful events and participants from within and outside Pakistan applauded the success.
PAA is proud to host ADASIA 2019 in Lahore and this time people from all over the world will witness the new Lahore.
On behalf of Pakistan Advertising Association I congratulate Mr. Vinit Chairman ADFEST for hosting the event in Pattaya, all participants and winners of ADFEST Young Lotus Award 2016.

Copyright Business Recorder, 2016

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