The Google team from Singapore visited the IBA Karachi and held an informative session called 'Google for Publishers' and discussed their monetization products, 'AdSense' and 'AdMob'. The session took place at the G & T Auditorium, IBA main campus here Tuesday. The large audience comprised of students, writers, bloggers, web developers/designers and app developers. The talk was Google's first-ever tech-talk in Pakistan.
The speakers from Google were Waqas Burney, Manager (Web) and Ahmed Nawaz, Manager (Apps) who have been working for the South Asia region, Google Singapore for over a year. Initiating the tech-talk, Waqas Burney informed the audience that Google has 'AdSense' facilities so that publishers could earn money in a seamless manner. "Anything from 100 to 50,000 dollars can be generated monthly," he added. A thorough introduction to the two monetization products followed. There are 2,000,000 plus members on 'AdSense' and 1,000,000 plus members on 'AdMob'. In 2015, Google had paid USD 10 billion to its customers.
Through 'AdSense' you can make money, if you're a YouTube blogger, publisher, etc, and only 20 percent publishers are brought on board by Google as they are stringent about selecting the best. Basically 'AdSense' connects advertisers to users so that users can make money. Leading organisations are working with Google in this domain. Placing of advertisements on various web-based contents is how bloggers and publishers could earn good money.
The more traffic on your site, the more revenue you earn. One must first concentrate on generating traffic to your website and then think about monetizing it. Useful tips on making the most of 'AdSense' were shared by Burney. Some case studies in the form of videos were also shared with the audience to show the impact 'AdSense' has made in the lives of ordinary people by empowering them financially. 'AdMob' was introduced by Ahmed Nawaz. He shed light on what makes a great app and what do users require in an app. The more user-friendly and functional the app, the more popular it will be. Apps like Angry Bird, MuslimPro and Uber are popular for that very reason. Dr Shakeel Khoja, Faculty Computer Science said that the tech-talk was a promising initiative of its kind and hoped that Google will hold such informative sessions for the Pakistani youth in future. He thanked the Google team and presented them mementos.
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