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PTCL extends its felicitations to the government and people of the UAE on their 45th National Day. It is a time to reiterate the spirit of friendship and amity that exists between the two brotherly Muslim countries and has grown in multi-directions over the years. This extraordinary relationship is based on commonality of interests, shared perceptions on regional and global issues and the principles of peaceful co-existence.
These bonds have been further reinforced by the huge investments that the UAE has made in Pakistan's key sectors such as oil and gas, real estate, banking and telecommunications. With investment in PTCL, Etisalat brings in years of international experience and technology which is beneficial for customers in Pakistan and the products and services offered by PTCL are a testament to the same.
Serving our Nation PTCL is a part of everyday life of every Pakistani. Its cutting-edge technology and powerful array of telecom services, including Voice Telephony, Fixed and Wireless Broadband, Over-the-top applications, Digital Television (Smart TV), Carrier & Wholesale, Satellite Services and Data Centers serve the connectivity needs of millions of consumers and businesses nation-wide.
Carrier of Carriers PTCL enjoys the positioning of 'The Carrier of Carriers'. Serving as the country's communications nerve center, it maintains a reliable Submarine Cable Network for efficient data connectivity which it offers to all telecom networks. It is also set to deploy 789 kilometers of fibre for Zong and 882 kilometers of fiber for Telenor Pakistan enabling them to provide quality telecommunication services to their customers.
PTCL and Digitalisation Building a 'Digital and Connected Pakistan' is a vision that PTCL has always nurtured, and constantly makes efforts to deliver world-class innovative products to its customers. PTCL Smart TV Application for mobile devices and free Charji WiFi service in Rawalpindi/Islamabad metro buses and bus stations have been internationally recognised as world class services and were nominated for the prestigious GSMA Global Mobile Awards in Barcelona, Spain and Asia Mobile Awards in Shanghai, China.
To take Customer Care a level up, PTCL Touch app was launched. This is a self-care app for smartphones which enables PTCL's customers to update account information, place orders for new PTCL services, register complaints, make bill inquiries and make payments. Also, extending the landline function, PTCL recently launched Smartlink app which gives customers the flexibility to make and receive landline calls from their smartphones utilising the landline tariff.
To provide world class entertainment content to people, PTCL recently became the only telecommunication company in Pakistan to collaborate with Netflix, the global internet television network. PTCL has hosted advanced caching servers and technical pairing with Netflix as part of the agreement. Similarly PTCL also hosts caching servers for Google, YouTube and Dailymotion offering superior viewing experience to the Pakistani consumer.
Infrastructural Upgrades
With the acquisition of advanced technology, PTCL has come a long way in its infrastructural upgrades. For instance, the company is now providing up to 100 Mbps of internet speed in certain areas, and is rapidly moving towards revamping other localities to provide the best internet service to its customers.
Its leadership in connectivity technology will play a leading role in coming years as it has made advanced Broadband growth a key focus of its future direction. It will thus be better empowered to cope with the growing demands of customers in terms of faster and more reliable internet connectivity. As an Etisalat partner, PTCL looks ahead towards a promising future and over the coming years, this collaboration is expected to grow by leaps and bounds and further cement the strong bonds between the UAE and Pakistan.

Copyright Business Recorder, 2016

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