AIRLINK 200.02 Increased By ▲ 6.46 (3.34%)
BOP 10.23 Increased By ▲ 0.28 (2.81%)
CNERGY 7.83 Decreased By ▼ -0.10 (-1.26%)
FCCL 40.00 Decreased By ▼ -0.65 (-1.6%)
FFL 16.80 Decreased By ▼ -0.06 (-0.36%)
FLYNG 26.50 Decreased By ▼ -1.25 (-4.5%)
HUBC 132.79 Increased By ▲ 0.21 (0.16%)
HUMNL 13.99 Increased By ▲ 0.10 (0.72%)
KEL 4.67 Increased By ▲ 0.07 (1.52%)
KOSM 6.57 Decreased By ▼ -0.05 (-0.76%)
MLCF 46.66 Decreased By ▼ -0.94 (-1.97%)
OGDC 211.89 Decreased By ▼ -2.02 (-0.94%)
PACE 6.89 Decreased By ▼ -0.04 (-0.58%)
PAEL 41.34 Increased By ▲ 0.10 (0.24%)
PIAHCLA 17.02 Decreased By ▼ -0.13 (-0.76%)
PIBTL 8.13 Decreased By ▼ -0.28 (-3.33%)
POWER 9.37 Decreased By ▼ -0.27 (-2.8%)
PPL 181.45 Decreased By ▼ -0.90 (-0.49%)
PRL 41.60 Decreased By ▼ -0.36 (-0.86%)
PTC 24.69 Decreased By ▼ -0.21 (-0.84%)
SEARL 112.25 Increased By ▲ 5.41 (5.06%)
SILK 1.00 Increased By ▲ 0.01 (1.01%)
SSGC 44.00 Increased By ▲ 3.90 (9.73%)
SYM 19.18 Increased By ▲ 1.71 (9.79%)
TELE 8.91 Increased By ▲ 0.07 (0.79%)
TPLP 12.90 Increased By ▲ 0.15 (1.18%)
TRG 67.40 Increased By ▲ 0.45 (0.67%)
WAVESAPP 11.45 Increased By ▲ 0.12 (1.06%)
WTL 1.78 Decreased By ▼ -0.01 (-0.56%)
YOUW 4.00 Decreased By ▼ -0.07 (-1.72%)
BR100 12,170 Increased By 125.6 (1.04%)
BR30 36,589 Increased By 8.6 (0.02%)
KSE100 114,880 Increased By 842.7 (0.74%)
KSE30 36,125 Increased By 330.6 (0.92%)

In what is a first for e-commerce, Daraz scored Pakistan's first 3 billion rupee sale in revenue, securing 4 times more orders compared to last year's sale, powered by 3 times more traffic on the ecommerce portal. What makes Big Friday, big? While this might sound an obvious question, it is a no less instructive one to consider when reviewing the year's single biggest sale phenomenon.
Daraz's annual sale is best seen as a tent pitched to attract not just millions of digital-savvy prospects, but a consortium of top brands and thousands of sellers across the country. Introduced by Daraz in 2015, the sale has now become a nationwide phenomenon with malls being jam-packed during this period as all retailers go on sale. By 1:45 AM on Friday, Daraz had already gone past its PKR 1 Billion sales milestone from last year.
Bjarke Mikkelsen, CEO Daraz commented, "Whenever we mount a sale of this magnitude, it is a huge effort to make the ecosystem of customers, sellers and partners to come together in a coordinated effort. This year the result was beyond all expectations and we are thrilled to have broken new ground in Pakistan e-commerce."
Digital rush-hour as never seen before Millions of shoppers thronged the online marketplace during Big Friday - the event clocked in 17 million sessions during the week-long sale compared to 6 million sessions from the year before. 76% of this traffic was mobile, compared to 55% in 2016, attesting to the increasingly mobile-first nature of Pakistani e-commerce. Over 60% of transactions were made using the Daraz app, vindicating the continuous investments the company has made in improving their app experience. 55% of transaction volume came through prepayment methods, with customers utilizing Daraz's broad portfolio of payment offerings.

Comments

Comments are closed.