AGL 40.20 Decreased By ▼ -1.30 (-3.13%)
AIRLINK 129.11 Increased By ▲ 1.11 (0.87%)
BOP 6.60 Increased By ▲ 0.34 (5.43%)
CNERGY 4.03 Decreased By ▼ -0.10 (-2.42%)
DCL 8.45 Increased By ▲ 0.01 (0.12%)
DFML 41.25 Increased By ▲ 0.56 (1.38%)
DGKC 87.00 Decreased By ▼ -0.90 (-1.02%)
FCCL 33.35 Decreased By ▼ -0.75 (-2.2%)
FFBL 65.90 Decreased By ▼ -0.43 (-0.65%)
FFL 10.54 Decreased By ▼ -0.02 (-0.19%)
HUBC 110.70 Increased By ▲ 2.00 (1.84%)
HUMNL 15.23 Increased By ▲ 0.77 (5.33%)
KEL 4.78 Increased By ▲ 0.13 (2.8%)
KOSM 7.83 Increased By ▲ 0.50 (6.82%)
MLCF 41.90 Decreased By ▼ -0.82 (-1.92%)
NBP 60.50 Decreased By ▼ -0.34 (-0.56%)
OGDC 182.80 Increased By ▲ 3.83 (2.14%)
PAEL 25.36 Decreased By ▼ -0.34 (-1.32%)
PIBTL 6.26 Increased By ▲ 0.20 (3.3%)
PPL 147.81 Increased By ▲ 1.66 (1.14%)
PRL 24.56 Decreased By ▼ -0.35 (-1.41%)
PTC 16.24 Increased By ▲ 0.10 (0.62%)
SEARL 70.50 Increased By ▲ 0.30 (0.43%)
TELE 7.30 Increased By ▲ 0.08 (1.11%)
TOMCL 36.30 Increased By ▲ 0.10 (0.28%)
TPLP 7.85 Increased By ▲ 0.01 (0.13%)
TREET 15.30 Decreased By ▼ -0.29 (-1.86%)
TRG 51.70 Increased By ▲ 1.34 (2.66%)
UNITY 27.35 Increased By ▲ 0.45 (1.67%)
WTL 1.23 Decreased By ▼ -0.01 (-0.81%)
BR100 9,842 Increased By 47.4 (0.48%)
BR30 30,036 Increased By 389.6 (1.31%)
KSE100 92,520 Increased By 499.1 (0.54%)
KSE30 28,786 Increased By 121.7 (0.42%)

Did you mean Birkenstock? A German court has ordered Amazon not to lure internet shoppers to its online marketplace when they mistakenly search for "Brikenstock", "Birkenstok", "Bierkenstock" and other variations in Google.
The ruling is a victory for the German sandal maker, whose relationship with Amazon has grown increasingly antagonistic. It convinced a district court in Duesseldorf that Amazon booked variations of "Birkenstock" as keywords through Google AdWords.
Any of those variations would produce search results for Birkenstock shoes sold on Amazon.com, the court said in a ruling dated Dec. 20. Birkenstock sought the injunction because it feared unsuspecting shoppers might buy low-quality counterfeits through Amazon that would erode its reputation.
Earlier this month, Birkenstock said that it would end the sale of its products over Amazon in Europe after Amazon "failed to proactively prevent" the sale of counterfeit Birkenstock goods. A year ago, Birkenstock ended its relationship with Amazon in the United States.
The injunction was first reported by the German magazine Der Spiegel on Friday.
"For us, Amazon is complicit," Birkenstock's chief Oliver Reichert told Der Spiegel.
A spokesman for Amazon declined to comment on the court proceedings but said: "Amazon prohibits the sale of fraudulent products."
"We work diligently with vendors, sellers and rights owners to detect and prevent fraudulent products reaching our marketplace," he added.
A spokesman for the court declined to comment.

Comments

Comments are closed.