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As many as 11 exhibitors from Pakistan will participate and showcase their products Pakistani in the world's largest consumer goods fair 'Ambiente' that will be held from February 9 to 13 in Frankfurt, Germany. Among them will be Pakistan Souvenirs who has been participating for more than 25 years, Tariq Glass & Sharp Edge participating on their own while Anaya Salt, Rex Ceramics & Sana Traders will participate under the pavilion of Trade Development Authority of Pakistan (TDAP).
The TDAP has been providing subsidized stalls to increase the exports of handicrafts, cutlery and kitchen accessories by allowing small and medium exporters to exhibit at the world's largest consumer fair. Ambiente is the world's biggest trade fairs for the consumer goods industry and with a clear target group and specific structure within the dining, giving, living and sourcing. Most of the international associations participate in it while Pakistan has been participating in Ambiente for many years and a number of industries such as cutlery have developed from this fair. Over 140,000 buyers from more than 154 countries come to the Ambiente where over 4,400 exhibitors showcase their products. Hence, Pakistan can sell its products to the entire world at the said fair.

Copyright Business Recorder, 2018

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