Cheetay is well on its way to becoming a galvanising force in not only the tech industry but the culinary world of Lahore as well. The Cheetay Tiffin is another sub-category that was recently launched to provide fresh and healthy homemade food for those who do not have access or the means to eat a proper meal either at work or at home. Having recently secured $1.1 million in Series A funding, we are on a mission to make our name synonymous with e-Commerce by being an ubiquitous platform that delivers everything and anything the customer desires, said a spokesman of Cheetay here on Thursday.
In our goal to increase customer base we have collaborated with "Foodies Family", a noted food forum on Facebook which has over 29,500 followers/subscribers. This is a virtual forum where ardent food lovers and aficionados gather to talk, share and discuss food, new restaurants, recipes and what's new in the culinary world. The aim here is to actively penetrate the market while simultaneously creating brand identity by following a pragmatic product positioning strategy which ensures market presence, the spokesman said. Our partnership will enable us to offer numerous deals, offers, discounts and become their official delivery partner.
According to Zeeshan Ali, Marketing Manager of Cheetay.pk "This is the tip of the iceberg because we're just getting started. Our plan is to increase brand visibility on imminent platforms (Billboards, TV, Radio, etc.) by exploring broader avenues of marketing and actively advertising in print media with special focus on digital marketing".
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