AGL 40.00 No Change ▼ 0.00 (0%)
AIRLINK 129.06 Decreased By ▼ -0.47 (-0.36%)
BOP 6.75 Increased By ▲ 0.07 (1.05%)
CNERGY 4.49 Decreased By ▼ -0.14 (-3.02%)
DCL 8.55 Decreased By ▼ -0.39 (-4.36%)
DFML 40.82 Decreased By ▼ -0.87 (-2.09%)
DGKC 80.96 Decreased By ▼ -2.81 (-3.35%)
FCCL 32.77 No Change ▼ 0.00 (0%)
FFBL 74.43 Decreased By ▼ -1.04 (-1.38%)
FFL 11.74 Increased By ▲ 0.27 (2.35%)
HUBC 109.58 Decreased By ▼ -0.97 (-0.88%)
HUMNL 13.75 Decreased By ▼ -0.81 (-5.56%)
KEL 5.31 Decreased By ▼ -0.08 (-1.48%)
KOSM 7.72 Decreased By ▼ -0.68 (-8.1%)
MLCF 38.60 Decreased By ▼ -1.19 (-2.99%)
NBP 63.51 Increased By ▲ 3.22 (5.34%)
OGDC 194.69 Decreased By ▼ -4.97 (-2.49%)
PAEL 25.71 Decreased By ▼ -0.94 (-3.53%)
PIBTL 7.39 Decreased By ▼ -0.27 (-3.52%)
PPL 155.45 Decreased By ▼ -2.47 (-1.56%)
PRL 25.79 Decreased By ▼ -0.94 (-3.52%)
PTC 17.50 Decreased By ▼ -0.96 (-5.2%)
SEARL 78.65 Decreased By ▼ -3.79 (-4.6%)
TELE 7.86 Decreased By ▼ -0.45 (-5.42%)
TOMCL 33.73 Decreased By ▼ -0.78 (-2.26%)
TPLP 8.40 Decreased By ▼ -0.66 (-7.28%)
TREET 16.27 Decreased By ▼ -1.20 (-6.87%)
TRG 58.22 Decreased By ▼ -3.10 (-5.06%)
UNITY 27.49 Increased By ▲ 0.06 (0.22%)
WTL 1.39 Increased By ▲ 0.01 (0.72%)
BR100 10,445 Increased By 38.5 (0.37%)
BR30 31,189 Decreased By -523.9 (-1.65%)
KSE100 97,798 Increased By 469.8 (0.48%)
KSE30 30,481 Increased By 288.3 (0.95%)
Technology

Facebook's new tech might be able to predict its user's next destination

In the future, social media site Facebook might even know where you are going next, as its new series of patent sug
Published December 13, 2018

In the future, social media site Facebook might even know where you are going next, as its new series of patent suggests.

Facebook has reportedly filed a patent application named ‘Offline Trajectories’ for a technology that will be able to predict where the user is going ‘based at least in part on previously logged location data’, spotted Buzzfeed News.

The technology will use the users’, as well as other people’s like user’s friends, previously logged location data for making predictions of their next stop. The technology works by determining the users’ current location and then compute for the likeliness about where they will go next. If it determines where the user is heading, it will then pre-load the News Feed for them, explained Engadget.

The social network could also rely on other users’ location data for predicting user’s movements, especially those with the same profile. Another patent entitled ‘Location Prediction Using Wireless Signals on Online Social Networks’ was also filed explaining about a technology that will use the strength of Wi-Fi, Bluetooth, cellular and NFC signals.

If people of the same age as the user generally visit a set of particular locations in one outing, the technology can make predictions based on that behavior. For instance, if people with similar profile after watching a movie go to a coffee shop located next to the theater, Facebook will predict that the user will go to the same coffee shop after the movie as well.

Technologies like these can also be used to provide users with relevant ads based on their locations, along with being able to use that information to show business that their ad targeting works, hence encouraging them to spend more.

However, there is no surety that the patent will ever be implanted. A spokesperson told Buzzfeed News, “We often seek patents for technology we never implement, and patent applications - such as this one -should not be taken as an indication of future plans.”

Copyright Business Recorder, 2018

Comments

Comments are closed.