The sweet selling business across the country including twin cities of Rawalpindi and Islamabad has witnessed boom soon after the unofficial announcement of the general election's results with majority of the supporters placing orders for celebrating the victory.
Distributing and exchanging sweets is the ritual followed by everyone irrespective of ages to celebrate any festival, success or joy.
Announcement of the election's results is a biggest occasion for the winning political parties as well as those who supported and distributing sweets is an essential way of expressing happiness.
The workers and supporters of political parties who got majority of seats according to the announcements made till the present have started celebrations in their areas by distributing sweets and cakes.
"We have received huge orders today following the election activity in the country which is an opportunity for us to earn handsome amount. Hopefully, we will receive increased orders for sweets and cakes during the whole week", Arshad Khan, a sweet seller in Rawalpindi said.
He said, although we have already stocked different sweets, particularly `Barfi' and `Gulab Jaman' prior to the election's results day but most of that was finished.
Hundreds of people and party workers usually visit the homes of winning candidates with sweets to maintain a cordial relation with them in future.
Muneeb Khattak, a party worker said, "I have placed order for sweets soon after announcements of unofficial results of elections getting an idea of my party position which will hopefully win with majority".
"I will visit the winning candidate of the party which I am supporting soon after the confirmation of results with sweets and celebrate the victory", he said.
Another sweet seller in Karachi Company said, "Normally the occasions of Eid and other family festivals increase the sale of sweets but when it is elections, sale of sweets is multiplied due to weeks-long celebrations."
"Many of the customers have placed the order of special cakes made of party flags and inscribed with party slogans which is time taking but gives more profit", he said.
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