Apple highlights ‘new way’ of iPad Pro’s creativity with new ad series

Apple recently released a series of ads regarding its iPad Pro, highlighting its creativity and the ‘new way’ the iPad accomplishes every task.

Smartphone maker Apple released five new short ads of its iPad Pro, taglined ‘new way’ that emphasizes the tablet’s extraordinary capabilities, from going paperless, to taking notes and designing space. What’s more is that each commercial, hardly over a minute long, was filmed, edited and even designed on the same iPad Pro.

The first ad entitled “A new way to take notes” emphasizes on the iPad’s unique ability to take notes and how users can do almost anything with the tablet’s keyboard, Apple Pencil and the note taking app Notability. Apart from normal typing, the app can convert writing to text, has a drawing tool, camera and microphone integration, search tool with handwriting recognition.

The second ad, “A new way to design your space”, draws attention to Apple’s Measure app that leans on augmented reality tech for allowing 3D measurements of a user’s surroundings in real time. By capturing an image from the app, the user can further go into the sketching app to design any furniture with Apple Pencil.

Next with Apple’s other AR app, the user can test how the furniture would look like in the space. They can even send it to others for second opinion. Finally, if satisfied, the user can make purchase through a Face ID simply.

The third ad called “A new way to go paperless”, the user can scan their documents, sign without printing, sketch without a sketchbook, edit without using paper, log receipts, all while being easy to access through iCloud.

Apple’s next ad, “A new way to create a presentation” shines light on its Keynote app where users can create professional presentations with various features including simply dragging phones/videos to insert in presentation, personally write in them, make interesting backgrounds, and add animations and more.

The last ad, “A new way to host your own podcast” features Anchor app that can be used to record and edit audio through microphone, add notes, create their own soundtrack, drag and drop audio files and listen to the results.