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Dubai Parks and Resorts organized a road-show here on Saturday in collaboration of Arabian Oryx Dubai, Magic Tours and Flair Pvt Limited to expand tourism and recreational facilities for visitors coming from Pakistan. Dubai Parks and Resorts, the first integrated resort destination in the region and home to the three world-class theme parks and one unique water park has organized product awareness event for attracting Pakistani tourists at the federal capital.

The road show event was held here on Saturday at a local hotel and the event was attended by leading business leaders and travel and tourism experts and enthusiasts. On the occasion, Prashant Gobal of the Dubai Parks said that we are reaching out to the Pakistani tourists to offer a unique experience of family entertainment. We believe Dubai Parks offers some of the best experiences for families and destination tourism.

Shahzad Faisal Khan, Chief Executive Officer for Flair Travels shared his views that it is an exciting development for the travel and tourism industry in Pakistan, where we can offer time and cost-efficient options to our global tourists. Dubai Parks offers great value for travelers from Pakistan due to the proximity of distance and cultural similarities. We hope to see a 15 to 20 percent increase in visitors to Dubai Parks as a major attraction of destination for family vacations, he added.

Speakers at the road show informed the audience that almost 0.7 million tourists from Pakistan visits Dubai every year. Statistics revealed that the Dubai Park offers Lego Land, Lego Land Water Park, Motiongate, Bollywood Park, the first theme park in the world dedicated to all things Bollywood. Bollywood Parks Dubai is part of the 25 million square feet Dubai Parks and Resorts Destination. Dubai Parks is also host of the Riverland Dubai, offering a journey through time and experience the street ambiance, theatres and cuisines from four distinct eras which have shaped today's landscape: The French Village from the 1600's, America's of the 1950's, the British Raj of the 1930's and Europe of the early 19th century.

They said that in 2016, the direct contribution of the travel and tourism sector to the UAE's GDP was US$18.7 billion which is equivalent to 5.2 percent of the total GDP. The total contribution of the travel and tourism sector to the UAE's GDP was US$43.3 billion, which is 12.1 percent of GDP. It is forecast to rise by 4.9 percent per annum to US$72 billion, which would be 12.4 percent of GDP in 2027, according to the data shared by speakers.

The travel and tourism sector in UAE directly supported 317,500 jobs in the UAE which is 5.4 percent of total employment. This is expected to rise by 2.4 percent per annum to 410,000 jobs which would be 5.9 percent of total employment in 2027, speakers shared statistics.

Referring to the data, the speakers further shared that the total contribution of travel and tourism sector to employment, including jobs indirectly supported by the industry was 10.4 percent of total employment which was 617,500 jobs. This is expected to rise by 2 percent per annum to 770,000 jobs in 2027 which would be 11.1 percent of total jobs.

Flair Travel and Holidays is among the most promising independent travel agencies in the industry, spear-headed by the executive team which has over 27 years of Aviation and Travel industry experience. With immense drive to succeed in the entrepreneurial approach, Flair makes great efforts in accumulating a variety of Domestic and International clientele and presenting the best suited travel solutions. Flair strives to be the market leader in travel and holidays for destinations that offer unique experience and unparallel contentment to travel and tourism enthusiasts to and from Pakistan.

Copyright Business Recorder, 2019

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