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Ambassador of Kingdom of Morocco, Mohammed Karmoune advised the business and industrial community to arrange trade delegations' visit at least twice a year in order to explore trade and investment opportunities in Morocco which is the gateway to the African region.

Speaking at a meeting of Karachi Chamber of Commerce & Industry (KCCI), he said that Pakistani business community must look for trade and investment opportunities in Morocco and benefit from Morocco's free trade agreements with United States and European Union.

Moroccan Ambassador said, "Trade volume between Morocco and Pakistan is not at the level being expected by the business communities of the two countries hence collective efforts will have to be made from both sides to improve the existing meagre trade volume. In this regard, we will have to jointly explore areas where the Moroccan and Pakistani business communities could collaborate."

He said that Morocco is the gateway to entire African region and a trading hub where many well-established ports exists particularly the port of Tangier with a capacity of handling nine million containers a year.

Underscoring the importance of promoting trade and business ties between the two countries, the Ambassador reiterated that exchange of trade delegations was imperative to identify the trade potential between the two brotherly countries. For the enhancement of trade and the economic sector, Pakistani investors and businessmen have shown interest in exploring the opportunities being offered by Morocco.

In this regard, he appreciated the efforts being made by Morocco-Pakistan Joint Business Council which has been facilitating the business communities of both countries under the supervision of its Chairman Mirza Ishtiaq Baig, who is also the Honorary Consul General of Morocco.

He said that tourism is an important driver of the Moroccan economy. Pakistan too has a great potential in this sector. The two countries can exchange ideas in the field of tourism promotion as well.

President KCCI, Agha Shahab Ahmed Khan stressed that in order to expand Pakistan's exports to Morocco, the exporters will have to diversify their products as staying confined to just traditional items including textile, sports goods, leather products, surgical equipment and carpets etc. would not yield results.

Copyright Business Recorder, 2020

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