‘Moda in Pelle’ opens first store in South Asia at Lahore

SYED FAHAD AHMED

KARACHI: After the British high street brand Quiz Clothing in Lahore, its owners launched their latest venture “Moda in Pelle”, at the Vogue Towers.

Moda in Pelle is an internationally recognized brand for shoes, handbags and accessories for young female consumers.

Moda in Pelle is a glad tiding for the female consumers who don’t want to splurge on shoes and accessories as they are available in at an affordable price.

The store at Vogue Towers, Lahore is the brand’s only store in South-Asia.

The launch also featured a press conference which included many prominent faces of the media and an exclusive guest list. The press conference was addressed by Jerry Prete, Area Manager for Moda in Pelle, who came from Britain especially for the store’s first opening in Pakistan.

Moda in Pelle is a tremendous addition to the city’s fashion arena and has a wide acceptance all over Lahore as the city’s mass is a genuine fashion oriented market intent on dressing well.

Moda in Pelle promises hot and trendy shoes and accessories like Dior and YSL but at a reasonable price tag.