What is in the stockings? Whether its a Kindle or an iPad, this holiday season has been purely dedicated to the smartphone and tabloid market. Even the toddlers have turned to tablets. Be it Christmas, the Boxing Day or the New Years Eve, shoppers all around the world go loco splurging what they have saved over months.
Although with the recession in the European countries and the fiscal cliff threat looming for the Americans a cut in the purchasing was expected, the record sales for tabloid category this holiday season was a trendsetter for the year to come.
Not only this, the trend for using these mini computers for shopping for the conventional gifts like toys, furniture and apparel has also exploded through the rooftop. According to Zmag inforgraphics on tablet and mobile shopping holiday plan, websites remain the most popular online shopping destinations across all touchpoints.
Even the online catalogue rose in preference. Similarly, tablets and mobilephones dominated the social shopping. As per earlier estimates by Zmag, 44 percent of the American respondents of the survey, who were the potential shoppers, had planned to shop via a tablet this holiday season.
With the shopping season almost over, some important trends that would lead the world into 2013 have been witnessed by analysts all around the world. Amid the all-time low confidence in major economies, the shoppers were smart to actually capaitalise on the discounts, sales and doorbusters.
Also the smartphones and tablets have made Santas task considerably easier where people search thoroughly before spending. This has been admitted by Amazons vice president of EU retail, "The digital revolution has certainly played a part in this growth and Christmas Day is our biggest day of the year for MP3 and Kindle book downloads, as many people are buying content from new devices that they have just received."
However, the emanating and thriving trend is serving as a nail in the toy makers coffin. The nail biting situation for the traditional brick and mortar toy manufacturers and retailers will mark the future of the industry in 2013.
What is ironic is that these toy makers had seen it coming but could not do much to adapt to the changing market dynamics. The danger is two pronged: the tablets and smartphones are replacing conventional toys, and the tots are spending way much more time in willingly learning and using the new technology.
Though the sales of the traditional toys have not completely been wiped off, one thing is for sure: electronic gadgets are the future toys and the holiday season is surely the right time to buy them!
Comments
Comments are closed.