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imageISLAMABAD: The United Nations' (UN) World Development Information Day will be observed on October 24 to draw attention of worldwide public opinion to development problems and the need to strengthen international cooperation to solve them.

Many events are organized to focus attention on the work that the UN does, particularly with regard to problems of trade and development. Many of these are aimed at journalists working for a range of media, including television, radio, newspapers, magazines and Internet sites.

Direct campaigns are also organized in some areas. These use advertisements in newspapers and on radio and television as well as posters in public places. Representatives of local, national and international bodies are invited to share, discuss and consolidate their ideas around a particular development issue of local or national importance.

World Development Information Day was first held on October 24, 1973, and has been held on this date each year since then.

In recent years, many events have interpreted the title of the day slightly differently. These have concentrated on the role that modern information technologies, such as Internet and mobile telephones can play in alerting people and finding solutions to problems of trade and development.

One of the specific aims of World Development Information Day was to inform and motivate young people and this change may help to further this aim.

Copyright APP (Associated Press of Pakistan), 2014

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