Standard Chartered is Pakistan's largest foreign bank with a network comprising twenty branches and twenty-nine automated teller machines (ATMs) of which six are situated at offsite locations.
A leader in credit cards and personal loans, Standard Chartered is also the leading provider of cash management, trade finance, and global Markets products and services in Pakistan.
In Consumer Banking, the Bank offers a wide range of products and services that position the bank as one-stop financials solutions provider.
With a presence of over 140 years in this region, the bank's brand equity has grown tremendously over the past few years as a result of the increased focus on consumer banking in Pakistan.
The Bank's service quality standards, products offering, technology base and human resource capabilities have also improved significantly, improving the bank's perception in the market.
On the Assets front, Standard Chartered Bank has continuously provided innovative product and service solutions be it in Credit Cards, Auto Loans, Personal Loans and recently in it's home financing product.
When the bank initiated it's auto financing business in March 2000, it was with a goal of becoming one of the top three players in this sector. With a base of over 8,000 Auto Loan customers, the bank continues on its path towards becoming the only preferred choice in selected geographies and segments.
At present, the country is witnessing a boom in the automobile industry, leading to increased competition amongst banks to offer convenient financing options. Financing contributes almost a third of each manufacturers sales today, which is reflected by increased awareness and comfort level at the consumers end.
Standard Chartered's auto loan product focuses on an easy 3 step solution, advertising through the SCB-123 campaign. The bank is now introducing a 'Human Element', in its advertising which will further enable customers to identify with the product offering.
The bank is adopting the tag line "I believe my car plays a key role in my life", which aims to inspire customers to develop and strive towards the attainment of larger goals in life.
Constant innovation and process enhancements have resulted in the bank's auto loans product sustaining its market share of over 12% for the past 2 years. During this time, some of the major product enhancements launched by the bank, keeping in mind the changing market requirements, are:
-- Advance payment (for booking vehicles prior to delivery)
-- Low equity programs
-- Used car financing
-- Cash back (cash returned to customers at end of tenure)
-- Premium financing
-- Flexible documentation
Most of these product differentiators reflect the positive attitude towards the provision of a customer friendly product. In today's world each individual would like to drive his own vehicle as soon as possible.
The bank's brand promise helps makes this possible by devising repayment options which match the customers' financial capabilities.
Since the inception of the auto-loans facility, Standard Chartered has been actively working with reputed automobile manufacturers to jointly offer attractive discounts and incentives which benefit the end user.
The bank currently has an alliance with Honda Atlas through which Standard Chartered customers get preferential treatment. With operations in 5 cities, the bank is mow looking at expanding further so as to reach a larger market.
Going forward, the bank's auto loan product promises to become the customer's only choice whenever the need for a car loan arises.
Standard Chartered employs 30,000 people in over 500 locations in more than 50 countries in the Asia Pacific Region, South Asia, the Middle East, Africa, the United Kingdom and the Americas.
It is one of the world's most international banks, with a management team comprising 70 nationalities.
Standard Chartered is listed on both the London Stock Exchange and the Stock Exchange of Hong Kong and is in the top 25 FTSE-100 companies, by market capitalisation.
It serves both Consumer and Wholesale Banking customers. Consumer Banking provides credit cards, personal loans, mortgages, deposit taking and wealth management services to individuals and small to medium sized enterprises.
Wholesale Banking provides corporate and institutional clients with services in trade finance, cash management, lending, securities services, foreign exchange, debt capital markets and corporate finance.
Standard Chartered is well-established in growth markets and aims to be the right partner for its customers. The Bank combines deep local knowledge with global capability.
The Bank is trusted across its network for its standard of governance and its commitment to making a difference in the communities in which it operates.
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