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Askari Leasing Limited commenced business on November 3, 1993. It is operating from its head office in Rawalpindi with a network of eight branches.
The company is listed on the Karachi, Lahore and Islamabad Stock Exchanges.
Askari Leasing Limited, one of Pakistan's premier leasing houses, ventured in to the auto financing market five years ago. At that time few had visualised the auto-financing segment as a lucrative and promising revenue earner. In January 1999 showing foresight Askari Leasing was the first one to launch a branded car financing scheme - Askar.
Under this scheme customers were able to lease vehicles of their choice at very easy and convenient instalments. Gradually over the years Askar also went into marketing alliances with different automobile manufacturers like Suzuki motors etc.
These partnerships allowed customers to get these branded cars financed through Askari Leasing and also ensured prompt delivery.
Till date Askar has financed more than 20,000 cars all over Pakistan. Despite having partnerships with various brands Askar also finances nearly all makes and models of cars thus widening its scope of services.
One of the major advantages that Askari Leasing has over its competitors that it has a vast presence in nearly all the major markets of Pakistan ie Islamabad, Rawalpindi, Peshawar, Mirpur AJK, Abbotabad, Lahore, Sialkot, Gujranawala, Faisalabad, Sargodha, Sahiwal, Bahawalpur, Rahim Yar Khan, Vehari, Sukkur, Multan, Hyderabad and Karachi. Presence in all these places ensures that Askari Leasing is committed towards providing the best and timely services in the industry.
One of its primary focuses is customer convenience and satisfaction. To further enhance its reach and services Askari Leasing has a fully developed website-www.askarilease.com, which can easily be logged on from anywhere.
Askar has a total of 15% market share of the car-financing segment. It has the lowest rates as compared to all other leasing companies and banks catering to this segment.
Askar has extremely flexible and convenient terms and conditions, which ensures prompt delivery, lowest insurance rates and absolutely free accidental life coverage.
The schedule of payment is also tailored according to customer's need and convenience. Nearly all types of transactions regarding repayment schedule is accepted with Askar.

Copyright Business Recorder, 2004

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