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It gives me great pleasure to announce that MARVA BEVERAGES (Private) Limited, has embarked upon to undertaken beverages business-cum-welfare venture with the sole objective to provide quality soft drinks to the consumers.
The QUALITY CONTROL SYSTEM has been evolved in collaboration with PCSIR involving chemical analysis of each batch of concentrate manufactured by MARVA such control system in necessary to enhance the confidence of the consumers, specially in the face of invasion of so many colas, the Company is allowed to inscribe on each bottle "FORMULATION AND QUALITY CONTROL BY PAKISTAN COUNCIL OF SCIENTIFIC & INDUSTRIAL RESEARCH (PCSIR)."
I am really grateful to the Scientists in general and the Chairman of PCSIR in particular for the courtesy extended to MARVA management combined with dedication and commitment. I would request Pakistani entrepreneurs to contact PCSIR with full confidence and faith for seeking solutions to their problems related to improvement of existing technologies or for acquiring of new technologies.
On the basis of my experience, I assure the private sector that they will definitely feel comfortable and satisfied.
The potential of R&D of PCSIR has yet to be fully portrayed as it deserved to be and I am personally quite confident that PCSIR can gradually play a vital role in the overall development of our country but to achieve this objective Private Sector's faith in PCSIR's capabilities is required.
MARVA BEVERAGES (Pvt) Ltd is planning to launch energy drinks, herbal drinks, herbal jams and new Herbal flavours to promote health with a taste.
MARVA BEVERAGES (Pvt) Ltd is committed to spend twenty percent of its profit for free education in a transparent manner (Inshallah), MARVA TRUST is under the process of establishment to handle the MARVA SCHOOL SYSTEMS.
MARVA BEVERAGES (Pvt) Ltd has signed a joint venture agreement with Chinese in Beijing on 4th November 2003 amounting to USD 20.0 million for beverage industry in the presence of Hnourable General Pervez Musharraf, President of Pakistan.
MARVA BEVERAGES (Pvt) Ltd has signed an agreement with Australia for Australian Dollar 10.0 million for investment in Pakistan.
MARVA BEVERAGES (Pvt) has also signed an agreement with Bangladesh brothers to launch its products in Bangladesh and efforts are being made on similar pattern for Indonesia and Malaysia. MARVA hope to earn handsome foreign exchange for Pakistan (Inshallah).
Lastly, I am grateful to foreign investors for the confidence reposed on MARVA BEVERAGES (Pvt) Ltd and expect manifold increase in the time to come.
Dr Atta-ur-Rehman is known figure and does not need any preamble. He is a great advocate of "TECHNOLOGY" Weather Information Technology, Biotechnology or any other. In fact he is showing the road leading to prosperity of our people.
I am a silent admirer of Dr Atta-ur-Rehman and assure him that myself along with my team has already crawling on the road of acquiring technology.
I am also grateful to Mr. Shahzad Hasan Pervez Secretary, Ministry of Science & Technology for gracing the agreement signing ceremony.

Copyright Business Recorder, 2004

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