Raja Motor Company

Italy a young National in old land is a democratic republic and stands as a vital stone of Western History Julies Caesar, Charlemagne, and Napoleon rule there. Constantine he Great spread of Christianity throughout his Empire.
Michelangelo and Leonardo da vinci is no doubt are the name of people which are the pioneer in the filed of Art and creation, still which are used as the legend which take birth from the soul of Italy.
Italy unified since 1870, and now one of the world most prosperous countries, Italian National Day commemorates the country becoming a republic after June 2, 1946 referendum.
Located in Southern Peninsula, extending south-east from the Alps into the Mediterranean sea, with the islands of Sicily and Sadinia offshore.
Italian is the official language of Italy. German, French and Solvene are also spoken in Italy.
Total population is 56.7 million in which 98% of the people are Roman Catholic. Principal industries of Italy are Still, machinery, AUTOS, textile, shoes, clothing chemicals and tourism.
Fiat Group established in 1899. Fiat was one of the founders of the European automobile industry. Since its inception, the Company followed a two-prong growth strategy - penetration of foreign markets and focus on innovation, which characterised its subsequent development and translated into the manufacturing of high-tech quality products and the adoption of the most innovative industrial and organisational systems. Fiat is a lot more than just cars.
The Company leveraged its expertise in an original and perhaps unique way among international groups, expanding its mission to include every area of mobility: from cars to aircraft, from trucks to train, from farm tractors to marine engines and, in more recent years, even space launchers.
Fiat's industrial diversification continued at an increasingly rapid pace, with a growing presence in metallurgical products and components, followed later on by production systems, insurance and support service.
Currently, the Companies of the Fiat Group are organised into nine operating Sectors that manufacture automotive products and provide service to customers in more than 190 countries throughout the World.
AUTOMOBILES: The Group's automobile operations are carried out primarily by Fiat Auto S.p.A and its subsidiaries, which sell cars under the Fiat, Lancia and Alfa Romeo brands, and light commercial vehicles under the Fiat Brand.
Through Targa Services, the Sector offers its suppliers, dealers and customers a complete range of automotive services. Financial Services are provided by Fidis.
The Group also controls Ferrari and Maserati, which manufacture sports and luxury cars.
AGRICULTURAL AND CONSTRUCTION EQUIPMENT: The Agricultural and Construction Equipment Sector is headed by CNH Global N.V., a new company created in 1999 through the merger of New Holland and Case.
It operates in the field of tractors and agricultural equipment with the New Holland, Case, Case IH, DMI, AFS, Flexi - Coil and Steyr brands.
Its construction equipment products are sold under the New Holland, New Holland Construction, Case, Fermec, Link - Belt, O & K. Fiat Allis and Fiat - Hitachi brands. CNH Capital offers a broad range of financial services to customers world-wide.
COMMERCIAL VEHICLES: The Sector designs, produces and sells a complete range of commercial - vehicles under the Iveco, Iveco Pegaso, Iveco Ford and Seddon Atkinson brands, as well as buses (through a joint venture with Renault V.I) under the Iveco brand, fire-fighting equipment under the Camiva, Iveco and Magirus brands, and diesel engines under the Aifo brand.
Through Transolver, the Sector furnishes a full spectrum of financial services, including long term leases with Fraikin. The Sector Parent Company is Ivexo N.V.
OTHER INDUSTRIAL SECTORS: These Sectors, which include Metallurgical Products, Components, Production Systems and Aviation. This Sector also includes the Insurance and Publishing and Communication.
FIAT CARS - THE ITALIAN ADVANTAGE IN PAKISTAN: In 1997 Raja Motor Company has joined Hands with the Worlds most famous & popular European giant M/s. Fiat Auto spa Italy.
Fiat's World - renowned automotive technology is now available to Pakistan motorists for the first time.
Fiat is the 4th largest automobile company in the World, having more than 100 - year of excellence in automotive manufacturing with total turnover of $52 Billion per annum.
The Raja Group of industry has been associated with the automotive business and manufacturing Vespa Scooter and automobile in collaboration with Piaggio Company which is a sister concern of Fiat Group in the name of Raja Autocars Ltd.
For more than fifty years and is the oldest company to venture into the automotive sector pertaining to transportation in Pakistan.
The first company of the group was founded in 1948, with initial capital of Rs 0.68 million since then it greatly prospered to large extent and has grown to become a house of ambitious enterprises.
Raja Motor Company's plant is located at Landhi Industrial Area. It is a billion rupees self - financed project of Raja Group of Industries, with the latest Electro deposition painting facility.
The company is now leading to ever brighter future with establishment of its latest and most modern plant, with the latest Electro deposition painting facility in Karachi manufacturing Fiat Uno 1700cc diesel car.
It is the newest entrant in the Pakistani market providing European advantages of economy, toughness, and greatest safety with luxury.
The company is headed by Managing Director Mr Raja Tariq Rehman who is foreign qualified professional with great ambition and built upon the successful historic contribution in various sectors of automotive industry and economic development.
At the initial stages of the establishment plant passed through its teething problems, these have been overcome successfully. The current objective of the company is in pursuing enhanced production together with high quality assurance and customer satisfaction.
To meet the overwhelming demand in the up country market for the Fiat Car, the plant has enhanced its production along with achieving the localisation target set by government of Pakistan for local contents of the Fiat Uno 1700cc diesel.
Now a choice of eight vibrant metallic colours by introducing four more attractive colours metallic black, pearl white, light green, special silver these colours will be available for the customers in the market.
The Company has established more than 14 dealers covering Lahore, Islamabad, Multan, Peshawar, Sargodha, Faisalabad, Sialkot, Azad Kashmir, Hyderabad & Karachi. It will be looking for further expansion of dealership network in this region.
This lead to continued growth and development of a strong dealership network covering all Pakistan with 3S facilities.
The company has great focus on developing a very strong vendor base for its brands leading to indigenous development of skills, resources and job creation together with saving of precious foreign exchange.
This project has been initiated by focusing on the requirement of the common man with desire of economy strength, safety, comfort all rolled in one package so that Pakistani motorist can attain the maximum benefit of European standards.
The plant has installed capacity of making five cars per hours.
SPECIAL FEATURES OF NEW FIAT UNO 1700CC DIESEL CAR AS UNDER:
-- 1700cc 4 Cylinder diesel engine.
-- 5 Speed synchromesh gearbox.
-- Air - Conditioner, heater & defogger.
-- Stereo System.
-- Zinc galvanised heavy gauge steel body.
-- PVC anti-rust under coating.
-- Special interior with ample luggage hold.
-- Power window & central locking.
-- Sealed beam halogen headlights.
-- Sound proofs near noiseless drive.
-- Attractive metallic (Optional) & solid colours.
-- Sturdy suspension system.
-- Low on fuel consumption and high on performance, toughness with greatest safety, with side variety of colours. That's what we call a "Deal on wheels".
FUTURE PLAN: The company intends to introduce four new models of car including a commercial vehicle, out of which two new models will be introduced during the financial year 2005. Raja Motor Company (RMC) will introduce the following cars in coming years.
FIAT SEDAN: Fiat Sedan will be introduced in the version 1.3, 1.6 & 1.9. It is a Petrol & Diesel Luxury car, with all power pack feature.
Sedan will be launched in mid 2005. It is the latest up market World car Launched by Fiat Auto early 2004.
TWO BOX LATEST MODEL: Fiat Auto has launched/ Revamped 11 cars in last 8 months which includes latest state of art two box cars.
One of the two box car launched in September 2003 declared car of the Europe 2004. It booking already touched 200,000 upto March 2004. Raja Motor Company will Launch one of these car by the end of 2005.