World-leading mobile phone maker Nokia launched five new models on Monday, including flip phones that were lacking in its range, and said it was confident it could claw back market share in a booming sector.
The company, which has been losing out to rivals which have designed more advanced phones, showcased its first mass-market flip phones, plus a new handset which it claims is the world's smallest model for fast networks.
"We have now sharpened our product portfolio in key areas, bringing to the market new phones in the mid-range, and adding more clamshells to our offering," Chief Executive Jorma Ollila said in a statement.
The Finnish company, whose brand name and smart designs had given it a commanding lead of more than 35 percent world market share, said in April that it had started to lose out because of a lack of attractive phones in the middle part of its portfolio.
Ollila told journalists at a company event in Helsinki that he would continue to chase a global market share of 40 percent, despite having drifted off to 32 percent in the first quarter. Market researchers like Gartner say that Nokia's share has dropped even further, to 28.9 percent - still almost twice as much as nearest rival Motorola of the United States.
Among Nokia's latest models are a 6260 smart-phone with a flip that could swivel, and a 6630 third-generation (3G) phone, which Nokia says is the world's smallest camera phone for fast 3G networks, equipped with wireless email, Web browsing, video calling and other smart-phone features.
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