The Sindh government's adviser on information, Salahuddin Haider has urged the Pakistani media to prepare itself for successfully meeting the challenges it faces today.
He was speaking as chief quest at a seminar on 'Impact of Cable Culture on Our Media', held here on Monday under the auspices of the Press and Publications Committee of the Arts Council of Pakistan, Karachi.
Prominent poet and intellectuals Jamiluddin Aali presided over the seminar.
The speakers included television artiste Dr Huma Mir, Professor Sehr Ansari of the Department of Urdu, University of Karachi, Film, TV, Journalists Association President Pervez Mazhar, and senior journalist Ikhlaq Ahmed.
Haider was of the view that the Pakistani electronic- and print-media would have to prepare itself to meet present day challenges for attaining recognition at the international level.
He also said: "We would have to maintain our originality as well."
The Adviser also emphasised the need for adopting a progressive approach, saying many of the Pakistani newspapers were embarking on what he termed 'negative trend' and that this should be checked.
He said many of the newspapers in the country were giving prominent coverage to the opposition, and stressed that a balanced approach is needed to be adopted.
He was of the view that the government's point of view should also he highlighted by our media.
The Adviser also asked the Pakistan television channels to continue to present good programmes so as to earn a place for themselves in the present day era of competition.
Dr Huma Mir maintained that the cable culture has both positive and negative aspects.
She said the news channels keep the viewers abreast of the happenings around the world.
Dr Huma was of the view that in our dramas we should project Pakistan norms and culture.
Mazhar was of the opinion that the present era is that of the media. He told the audience that, at present, there are some eight Pakistani channels.
He said there was need for coming up with good dramas in our country in order to successfully face the challenges posed by the cable culture.
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