Following is the list of 18th Pakistan Advertising Association Excellence Awards-2004, which were announced here on Tuesday.
18TH PAA EXCELLENCE AWARDS - 2004
AWARDS WINNING ENTRIES MULTI MEDIA CAMPAIGN
GRAND AWARD
Advertiser: Tapal Tea (Pvt) Ltd
Product: Tapal Danedar
Caption: Zindagi mein bher do naya rang
Agency: Evernew Concepts (Pvt) Ltd
ROYAL AWARD
Advertise: Engro Chemical Pakistan Ltd
Product: Engro Urea (Cotton)
Caption: Merey Doo Bazoo
Agency: Paragon Advertising (Pvt) Ltd
SUPER AWARD
Advertiser: Service Sales Corp
Product: Skooz
Caption: School shoes ubb bun gaya hey Skooz
Agency: Evernew Concepts (Pvt) Ltd.
PRINT ADVERTISING (COLOUR ADVERTISEMENTS)
GRAND AWARD
Advertiser: British Airways
Service: Airline
Caption: Buy low fly high
Agency: Publicis Pakistan (Pvt) Ltd
ROYAL AWARD
Advertiser: Habib Bank Limited
Service: August 14 & 23rd March
Caption: Destined to excel
Agency: Mass Advertising (Pvt) Ltd
SUPER AWARD
Advertiser: Young Food Products
Product: Shangrila Tomato Ketchup
Caption: Ab aya ketchup ka maza
Agency: Transworld Advertising (Pvt) Ltd.
PRINT ADVERTISING (BLACK & WHITE ADVERTISEMENTS)
GRAND AWARD
Advertiser: National Bank of Pakistan
Service: Banking
Caption: Aap ka muntakhib bank
Agency: Orient Advertising (Pvt) Ltd.
ROYAL AWARD
Advertiser: General Traders (Pvt) Ltd
Service: In focus Projector
Caption: The little Gaint
Agency: Synergy Advertising (Pvt) Ltd.
TELEVISION ADVERTISING (31-60 seconds or above)
GRAND AWARD
Advertiser: English Biscuit Mfg.
Product: Peek Freans Butter Puff
Title: Butter Puff Snacks
Agency: Interflow Communications (Pvt) Ltd
ROYAL AWARD
Advertiser: Unilever Pakistan
Product: Ponds Cold Cream
Title: Ponds Cold Cream
Agency: Interflow Communications (Pvt) Ltd.
SUPER AWARD
Advertiser: Reckitt Benckiser
Product: Disprol (Urban)
Title: Goli fit hai
Agency: Synergy Advertising (Pvt) Ltd.
TELEVISION ADVERTISING (15-30 seconds)
GRAND AWARD
Advertiser: Al-Karam Textile Mills Ltd
Product: Shabnam Lawn
Title: Shabnam from Al-Karam
Agency: Paragon Advertising (Pvt) Ltd
ROYAL AWARD
Advertiser: Nestle - Milkpak Ltd
Product: Nestle Butter
Title: Nestle Butter
Agency: Interflow Communications (Pvt) Ltd
SUPER AWARD
Advertiser: Reckitt Benckiser
Product: Gaviscon
Title: Seenay ki jalan
Agency: Synergy Advertising (Pvt) Ltd.
CORPORATE ADVERTISING - (PRINT AD URDU)
GRAND AWARD
Advertiser: Madina Enterprises Ltd
Product: Kissan Vegetable Ghee & Oil
Caption: Bachat ka tarka
Agency: Mass Advertising (Pvt) Ltd
CORPORATE ADVERTISING - (PRINT AD ENGLISH)
GRAND AWARD
Advertiser: Bank Al-Falah Limited
Service: Corporate
Caption: Pehle Pakistan
Agency: Synergy Advertising (Pvt) Ltd
CORPORATE ADVERTISING - (CORPORATE BROCHURE)
GRAND AWARD
Advertiser: British Petroleum
Service: British Petroleum
Caption: BP in Pakistan
Agency: Interflow Communications (Pvt) Ltd
CORPORATE ADVERTISING - (ANNUAL REPORT)
GRAND AWARD
Advertiser: Bank Al-Falah Ltd
Service: Annual Report 2001
Caption: Annual Report 2001
Agency: Synergy Advertising (Pvt) Ltd
CORPORATE ADVERTISING - (WALL/TABLE CALENDAR)
GRAND AWARD
Advertiser: Hamdard Laboratories (WAQF) Pakistan
Service: Khuwab sey tabeer tuk (1920-1998)
Caption: Maliah shaheed kia hey tub-wo-tab jadwana
Agency: Adarts Karachi (Pvt) Ltd.
CORPORATE ADVERTISING - (PROMOTIONAL MATERIAL)
GRAND AWARD
Advertiser: Unilever Pakistan
Service: Unilever International Art Project
Caption: Unilever International Art Project for Schools
Agency: Bond Advertising (Pvt) Ltd.
PUBLIC SERVICE PRINT ADVERTISING (Colour)
GRAND AWARD
Advertiser: The Citizens Foundation
Service: The Citizens Foundation
Caption: Alif - Bey - Pey - Tey
Agency: Bond Advertising (Pvt) Ltd.
PUBLIC SERVICE PRINT ADVERTISING (Black & White)
ROYAL AWARD
Advertiser: National EPI Program Ministry of Health
Service: National EPI Program
Caption: Polio sey tahaffuz - koi bachha reh na jae
Agency: Adgroup (Pvt) Ltd.
PUBLIC SERVICE TELEVISION ADVERTISING
GRAND AWARD
Advertiser: National EPI Program Ministry of Health
Service: Polio
Subject: Walaydain ki ghaflat - umer bher ki husrat
Agency: Adgroup (Pvt) Ltd.
PUBLIC SERVICE TELEVISION ADVERTISING
ROYAL AWARD
Advertiser: Al-Karam Textile Mills Ltd
Service: Al-Karam Good Values
Subject: Al-Karam Good Values
Agency: Paragon Advertising (Pvt) Ltd.
POINT OF SALE MATERIAL - (CONSUMER/TRADE POSTER)
GRAND AWARD
Advertiser: Pakistan Dairy Products
Product: Ice Cream
Caption: Igloo Kool Kulfi
Agency: Big Bang Communications (Pvt) Ltd.
POINT OF SALE MATERIAL - (MEDICAL/PESTICIDES POSTER)
GRAND AWARD
Advertiser: Reckitt Benckiser
Product: Disprin
Caption: Sur dard sey najaat
Agency: Synergy Advertising (Pvt) Ltd.
OUTDOOR ADVERTISING
GRAND AWARD
Advertiser: Pak Suzuki Motor Co Ltd.
Service: Suzuki Baleno
Caption: New look batter comfort
Agency: Orient Advertising (Pvt) Ltd.
PACKAGE DESIGN
GRAND AWARD
Advertiser: Good Stuff
Product: Chicken Shami Kabab
Title: Chicken Shami Kabab
Agency: Synergy Advertising (Pvt) Ltd.
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