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It was in 1973 that a man with a vision established a modest textile unit in Karachi. Today it's a company with annual exports exceeding US $85 million serving the world's leading brands.
Founded by Mehbood Alam Lari (Late), Afroze Textile Industries Pvt Ltd soon carved a niche for itself in the international market. Initially manufacturing terry towels, the company's quality products quickly earned trust from across the continents.
The acknowledgement and appreciation encouraged the management to step into the home textiles arena. From here on, there was no looking back.
At Afroze Textiles, to make a mark is a common conviction across all departments. Be it the directors or the management, the designers or the skilled workforce, each one is geared up to meet and exceed the targets and challenges.
It's not only the men behind the machines but also the machines themselves that make the difference. That's exactly who state-of-the-art machines find there way into Afroze Textile Industries Pvt Ltd.
BEDDING: The colour and texture blended in poetic harmony, so is the design to give bright and elegant look. Cool and comfortable bed sets, quilt covers, comforters, bedspread & cushion covers.
TOWELS: We produce imperial quality, soft-to touch, plush-to-look, ultra rich pile and absorbent terry products in solids, prints, stripes & jacquards.
CURTAINS: Distinctive decorative give majestic and royal look, fully lined easy to hang, available in choice of fabrics in solid dyed, jacquard, printed & embossed designs.
KITCHENS: A new concept-elegant, natural coloured, stylish and new look in basic kitchen lines ie kitchen towels, glass towels, dish towels, napkins, aprons, dusters, oven mitts, pot holders & table covers etc.
QUALITY ASSURANCE, SYSTEMS: Fully equipped in-house lab facilities. Switch track system in all stitching facilities. CAD/CAM designing system for more accurate printing results. Regular & surprise check by the quality inspection team. ISO 9002 certified. ISO 14001 certified. Oeko - Tex 100 certified. SA - 8000 certified.
STIMULATION: With a professional yet friendly environment at the factory premises, each target achieved motivates the workforce for the next. Over the years, this has resulted in record production levels and exports.
EXPORTS FOR THE YEAR 2002-2003: US $85 million
COUNTRIES OF EXPORTS: USA, UK, Canada, Netherlands, Germany, Australia, New Zealand, France, South Africa, Ireland, UAE.

Copyright Business Recorder, 2004

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