AIRLINK 195.75 Increased By ▲ 2.19 (1.13%)
BOP 10.07 Increased By ▲ 0.12 (1.21%)
CNERGY 7.85 Decreased By ▼ -0.08 (-1.01%)
FCCL 40.09 Decreased By ▼ -0.56 (-1.38%)
FFL 17.02 Increased By ▲ 0.16 (0.95%)
FLYNG 27.20 Decreased By ▼ -0.55 (-1.98%)
HUBC 133.59 Increased By ▲ 1.01 (0.76%)
HUMNL 14.15 Increased By ▲ 0.26 (1.87%)
KEL 4.66 Increased By ▲ 0.06 (1.3%)
KOSM 6.69 Increased By ▲ 0.07 (1.06%)
MLCF 47.15 Decreased By ▼ -0.45 (-0.95%)
OGDC 215.01 Increased By ▲ 1.10 (0.51%)
PACE 6.97 Increased By ▲ 0.04 (0.58%)
PAEL 41.81 Increased By ▲ 0.57 (1.38%)
PIAHCLA 17.20 Increased By ▲ 0.05 (0.29%)
PIBTL 8.53 Increased By ▲ 0.12 (1.43%)
POWER 9.67 Increased By ▲ 0.03 (0.31%)
PPL 184.50 Increased By ▲ 2.15 (1.18%)
PRL 42.90 Increased By ▲ 0.94 (2.24%)
PTC 25.15 Increased By ▲ 0.25 (1%)
SEARL 109.25 Increased By ▲ 2.41 (2.26%)
SILK 1.01 Increased By ▲ 0.02 (2.02%)
SSGC 44.11 Increased By ▲ 4.01 (10%)
SYM 17.80 Increased By ▲ 0.33 (1.89%)
TELE 8.99 Increased By ▲ 0.15 (1.7%)
TPLP 13.00 Increased By ▲ 0.25 (1.96%)
TRG 67.39 Increased By ▲ 0.44 (0.66%)
WAVESAPP 11.67 Increased By ▲ 0.34 (3%)
WTL 1.82 Increased By ▲ 0.03 (1.68%)
YOUW 3.99 Decreased By ▼ -0.08 (-1.97%)
BR100 12,223 Increased By 178.5 (1.48%)
BR30 36,950 Increased By 370.2 (1.01%)
KSE100 115,278 Increased By 1240.5 (1.09%)
KSE30 36,276 Increased By 481.4 (1.34%)

Rubber boots maker Nokian Footwear has a legacy which many firms of greater stature could only dream of. Founded in 1898 as galoshes and technical rubber factory Someone Gummitehdas, it grew through mergers and acquisitions into a huge conglomerate that spawned the world's top mobile phone maker Nokia.
It bought the Nokia timber and energy firm in 1918 and four years later cable firm Someone Kaapelitehdas, merging them into Nokia Group in 1967 and going on to become the General Electric of Finland, a corporate behemoth with business in 180 areas such as rifles, flooring, lavatory paper, computers and television.
The rubber boots maker has been on its own since Nokia focused on its telecom units, but despite its obscure line of business and small size 80 staff and annual sales of some 11 million euros ($14.34 million) Nokian Footwear remains one of Finland's best known and respected brands.
"When marketing is concerned it's a question how we can take advantage of that history," he added.

Copyright Reuters, 2005

Comments

Comments are closed.