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Pakistan Software Houses Association (P@SHA) has planned to increase interaction with students and their institutions to help introducing technological advancement in international and regional markets. In this connection, P@SHA will organise 'Information Technology Job Fair' in the first week of May. The 'job fair' would greatly help the local software companies to interact with educational institutes and their students to have the opportunity to learn the modern cutting edge technologies going internationally and in the region. This would also help the local software houses to train a proper human resource needed for different projects.
Besides, the interaction would also help in improving skills of the students and make them suitable to match the industrial demands as well as requirements of technological advancements.
On the sidelines of the fair, P@SHA will organise workshops on communication skills, project management, resume writing and interviewing skills.
Sources told Business Recorder on Saturday that the IT industry needs innovation which is not random. Students need to learn to understand and manage innovations so that chances for success of the new technology can be maximised.
They said that one of the most important rules of successful innovation was to develop technologies for new markets where industry stalwarts have no status quo to protect and no need to steal someone else's customer to succeed.
They pointed out that a company with a new technology has only a 6 percent chance of success if it tries to make a similar but better product than an incumbent and sell it to the same customers. By contrast, the chances of success for a 'disruptive strategy' are 33 percent.

Copyright Business Recorder, 2005

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