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It is very heartening to learn that AD CLUB BOMBAY has nominated our TVC of Maaza Mango for 38th ABBY Awards, India. Declared as one of the 6 best TVC send from Pakistan. Although it did not win the award, but offcorse it has won millions heart as "Maaza Mango Taaza Mango" certainly become household name in Pakistan.
What else we can expect from a fresh brand which captured not only considerable market share in the juice market in very short time but also it's commercial gained acclamation from the international forum.
Hatts off to the Marketing team of Maaza, especially Maxsell Communications our official advertising agency for making the Maaza advertising campaign a landmark of success.
There are no thumb rules to creativity, we did a highly focused creative and a cost effective TVC that fulfilled our brand equity objectives.
Maaza is a globally renowned brand and enjoys an edge in Mangos.
Our future aggressive plans includes new flavours and new look of Maaza.

Copyright Business Recorder, 2005

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