Lux a brand that defines the essence of beauty, a brand which has been the heritage of Stars through time, in this time of constant innovation and evolution keeps on satisfying women across the globe in their quest for true beauty. Lux as a brand knows that that through out time beauty has enabled and liberated women to go beyond their self limitations and there is more to beauty than beauty itself. The Lux consumer today understand that only Lux provides them with that extra oomph which allows them to enjoy a better relationship with the world
The heavenly grandeur of the twinkling stars, Shattering brilliance in the wee hours, Exquisite dazzling clear and bright, Flaming battles far in the night.
With the launch of Lux white with the visible goodness of Almonds Lux has been able to explore yet another area to provide women with an opportunity to experience the luxurious richness of almonds and milk cream to sensually pamper themselves to get beautifully soft smooth skin.
The hype of the new Lux White was generated through a well-planned magnificently creative communication, which was made especially to provide Lux with its signature larger than life aura. In its new communication Lux has not only moved ahead in its appearance and qualities but also in its communication approach.
Lux being a very consumer centric brand knows that the consumer today wants something more than just dreams of beauty. Lux believes that every woman is very special and beautiful. Lux with its gentle care brings out her special star qualities so that she can shine out in all her glory.
Comments
Comments are closed.