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'Dilwale Dulhaniya Lay Jayenge' is still shown to a 60 to 70 percent packed Maratha Mandir in Bombay. On weekends and public holidays it runs to a packed house. Even new releases don't do that well and even the prices of the tickets are the same as what they were 10 years back, (May 13, 1995).
The Chopra clan released the directorial debut of Yash Chopra's older son Aditya Chopra's film Dilwale Dulhaniya Lay Jayenge (DDLJ).
Little must he have been known at the time that this ever-green love story would break all records, old and new, and create history by being the longest running Hindi film ever. This year, the film completes an unbroken run of 500 weeks' non-stop showing, making it a classic.
The film is still running in the Bombay cinema called Maratha Mandir.

Copyright Business Recorder, 2005

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