Vodafone Group launched its high-speed, third generation (3G) mobile service in New Zealand on Wednesday, looking to win back market share from Telecom New Zealand which began 3G services last year.
Vodafone said it was spending "hundreds of millions of dollars" on the network, which will service New Zealand's four main cities and 14 other regional centres.
The British cell phone giant already has 3G services in 14 other countries, out of a planned 27, with products including video calling, full track music downloads, 3D games and mobile TV.
"We take the best and all the learnings from our sister companies and that's one of the advantages of being in the group and halfway through the group to launch," spokeswoman Sarah Williams said.
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