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More than 700 investors from Karachi showed up at Pakistan's largest luxury housing project, Lake City Holdings' launch held on Monday at a local hotel and concluded on Tuesday.
The project has been already marketed in London, Dubai and Lahore.
Lake City Holdings (Pvt) Ltd was represented by CEO, Lake City, Gauhar Aijaaz, Director, Lake City, Masood Riaz, Chairman Lake City Javed Iqbal, Director Lake City Aasif Riaz, Director Lake City Hussain Iqbal, Director Lake City Brigadier Aasif Ghazali, Zahid Razzaq of Omega Rality Development.
Lake City is a resort, residential development project, at about 13 km on the outskirts of Lahore. The affluent factor in nominating the site, in view of the mounting pollution levels in the city, were its environmentally serene surroundings in close proximity of Lahore.
The project derives its name from the artificial lakes that would form the focal point of the habitat. Covering an area of more than 2,104 acres, the resort with its lush green parks, sinuous lakes, an 18-hole regulation golf course and myriads features, promises to set a benchmark in luxury lifestyle.
The project is in collaboration of some of the largest business and industrial groups of Pakistan. The concerned groups boast a combined annual turnover of $1 billion and employees strength of 50,000. The novel initiative to redefine the standards of living in Pakistan also has the secure backing of some of the most credible investment portfolios as well as patronage of concerned government agencies.
The project includes companies of immense stature like Mayfair Group of Companies, Ejaz Group of Companies, Naveena Group of Companies, Dada Group of Companies, Sapphire Group of Companies, Bhanero Group of Companies and Gulistan Group of Companies who share a vision to see this dream to grow and prosper.
Elucidating on this occasion, Ejaz Gauhar, CEO of Lake City Holdings, said, "I am delighted to see the kind of response we had not only in Lahore but also in Dubai, London and several other places of the world. Today I am proud to launch this project in Karachi as me and my team understand the economic significance and friendly environment this city possesses. We firmly believe that investment in a project such as Lake City is a goldmine for the investors to enjoy an opportunity of a lifetime with complete peace of mind."
Prominent among those present were Bashir Jan Mohammad, S M Muneer, Riaz Ahmed Tata and other high-worth investors.

Copyright Business Recorder, 2005

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