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The KFC concept was introduced 60 years ago when Colonel Harland Sanders perfected his secret recipe for the famous Kentucky Fried Chicken. Over the years many attempts have been made to uncover the exact blend but all have invariably failed because they do not share the Colonel's passion for the art of cooking.
Today the recipe remains distinguished by its unparalleled taste and dazzling global corporate success, particularly in Pakistan through Gray Mackenzie Restaurants International, Cupola Pakistan, a leading and distinguished food company in Pakistan.
COLONEL SANDER AND HIS KFC EMPIRE Behind this fabulous success is the inspiring story of Sanders, born in the state of Kentucky in 1890.
In 1930's he began cooking chicken for hungry travellers who stopped at his service station in Corbin, Kentucky. As more people started coming just for food and because of his love for cooking, Sanders opened a motel and restaurant named Sander's Court across the street.
KFC'S ORIGINAL RECIPE REMAINS A SECRET Colonel Sanders developed the original recipe for his world-famous chicken in 1939 - a secret blend of 11 kinds of herbs and naturally healthy spices and a unique method of pressure cooking to seal in the natural goodness and delicious flavour of chicken. Today, this very same recipe is protected by tight security precautions.
A specialised company blends the formulation through a computer processing system used to shield and standardise the blending of the products, to preserve the authentic taste and flavour when the chicken is cooked using different pressure cookers.
The Colonel's tireless efforts in franchising his business paved the way for KFC's success to sweep the entire continent and ultimately, the whole world. KFC now has more than 120,000 restaurants in more then 100 countries across the globe serving more then 6 billion delicious meals yearly, a figure approximately the entire world population. Laid one after the other, KFC chicken consumed world-wide yearly would encircle the Earth 15 times.
KFC IS ALL ABOUT FAMILY: The taste and needs of our Pakistani consumer is, and will always be KFC's top priority. Backed by intensive consumer research, KFC's relentless drive to satisfy its Pakistani customers led to the creation of a wide range of meals carefully designed to meet their expectations.
The Zinger Burger, Colonel's Burger, Hot Shots, Chicken Rollers, Arabian Rice and Hot and Rice & Spice are just some examples. Thus attracting millions of Pakistani consumers who consider KFC as their preferred meal. KFC is indeed the world's chicken expert.
KFC'S WORLD WIDE LEADERSHIP AND EXPERTISE EXTENDS TO PAKISTAN: KFC leads in providing complete, wholesome and nutritious meals. The first outlet in Pakistan was opened in January, 1997. Since then, KFC has served more than 5 million meals to satisfy customers in Pakistan. Ever since is launch in Pakistan, KFC has been trying to reach its customers in various cities of Pakistan.
KFC's presence can now be witnessed in Karachi, Lahore, Rawalpindi, Faisalabad, Peshawar, Islamabad, Multan, Hyderabad and Sialkot. More branches in other new cities are on the launch pad to open soon. Responding to heavy consumer demand, KFC has started its Free Home Delivery service. At no additional cost our customers can now relax in their homes and offices and enjoy our mouth-watering chicken products.
CHICKY THE FAMOUS CHARACTER FROM KFC: KFC also has a keen interest in developing special meals and programmes that cater to the taste of children. Chicky, the famous character so well loved by kids, provides fun and entertainment in all KFC outlets.
KFC also offers kids Chicky Meals in addition to special gifts and entertaining games specially designed for Pakistani kids. KFC's play areas conform to world safety standards and are designed to develop the child's mental and physical abilities.
As proof of its continued excellence, KFC was honoured with various international awards for innovation, development, cleanliness, brand excellence, service and quality control.
This however, should come as no big surprise for an empire that inherited Colonel Sander's legacy of success a passion for cooking great chicken with unsurpassed taste and quality. KFC's secret recipe with 11 herbs & spices has earned the loyalty of millions of people all over the world.

Copyright Business Recorder, 2005

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