In considering the role of new products in shaping a food Manufacturers future. The baking industry in Pakistan has benefited from a substantial amount of creative product development activity by only big Company like English Biscuit Manufacturers Private Limited.
As a major Manufacturers of Biscuit Cookies and Wafer in Pakistan English Biscuit Manufacturers Research & Development Department Develop most successful brand in Pakistan that is "SOOPER COOKIES". Introduction of New two flavoured Cream, concept in "RIO" Range, fortified Biscuits "Gluco" the Chocolate Chips Cookies Range "SMILE", sweet and salty product "CLICK" and "WHOLE WHEAT SLICES". EBM is the First Company to have introduced the concept of nuts in Cookies. The Company's Product "PEANUT PIK", PEANUT PIK WITH PISTA", "PARTY" are very popular in all segments.
In our country EBM are a Legend, Develop new innovative product and all other manufacturer follow them:
FORMULATING A MISSION AND OBJECTIVES FOR PRODUCT DEVELOPMENT:
Every Company embarking on a formal product development program should supply a statement of mission to its Research & Development or Product Development Group. Normally, the total Company will have only one mission, although divisions and subdivisions may have objectives of their own. Each mission may, however, have several parts.
TYPICAL RESEARCH LABORATORY MISSION STATEMENT AS FOLLOWS:
1. Develop and keep abreast of scientific and technical knowledge in areas of vested corporate interests.
2. Apply this technical knowledge by developing new and improved products and process for the Company.
3. Establish, issue, and maintain standards and specifications for raw materials and finished packaged products bought and / or sold by the Company.
4. Audit adherence to the approved quality standards and recommend corrective action as required.
INNOVATIVE PROGRAMME:
Research and Development innovative programme is based on the following key promises:
First, each brand has to fill a real gap in the Market Place. That may seem obvious, perhaps even a little simplistic, but it is vitally important. A number of new products are introduced by different Companies each year and most of them fail because the marketer did not fill the right gap with right product.
Second, the product should be based on some specific trend, EBM uses a broad range of Consumer Research and Internal expertise to ensure that its products are abreast of, ahead of, Consumer trends.
Third, it has to be executed flawlessly, including the fundamentals. Even the best of the new products will not succeed if their positioning, packaging or marketing is splintered, or otherwise flawed.
The Fourth and key principle is that the taste, texture and appearance should be supreme and have acceptability in all segments of Customers.
QUALITY ASSURANCE FUNCTION:
Quality assurance is an audit system and procedure for all elements of the quality control operations.
Quality assurance is to quality control as the internal auditor is to the book-keeper or accountant. Quality assurance overseas quality control as quality control overseas production.
THE NINE MOST SIGNIFICANT FUNCTIONS OF QUALITY ASSURANCE ARE AS FOLLOWS:
1. Review quality control sampling schedules and procedures.
2. Develop effective market withdrawal and product recall systems.
3. Prevent criminal indictments of individuals not personally responsible for serious transgressions.
4. Design and implement a quality control exception report.
5. Undertake a hazard analysis and critical control point evaluation for each product line in each plant.
6. Devise statistical quality control methods to minimise quality control costs and enhance consistency of product quality.
7. Seek out and develop improved laboratory methods and instruments for use by quality control.
8. Assist quality control laboratories with particular problems.
9. Serve as expert witness in product liability cases.
The two most important factors in food production, quality control and quality assurance are employee motivation and equipment performance. Creation of an effective quality assurance programme is indicative of a Modern Food Companies commitment to providing consumers with safe, wholesome and nutritious foods of consistent high quality at a reasonable and realistic price.
Yet one must never lost sight of the fact that neither quality control nor quality assurance, alone or together can do the whole job. Commitment to consumers must involve every individual who works to produce and distribute appetising and attractive foods, not only in food manufacturing plant, but beginning with the farmer and continuing through the super market check out.
NUTRITIONAL LABELING IN PAKISTAN:
In our Country where the diet contains a wide variety of Food, Vitamin and Mineral deficiencies occur often. Very rare Companies indicate on the label Nutritional Detail.
It is high time that regulatory Institutes make standard for Nutritional Labelling in a way that information to be provided on Nutritional Labels must be scientifically sound and in line with present day Nutrition thinking, Nutrition Labels should provide the information, consumers want in a form that is clearly understood, Nutrition Labelling should not present practical problems for the manufacturers or retailer, and Nutrition Labels should be quickly and easily recognisable.
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