To win over a changing Asia, you need to adopt new strategies. ADASIA 2005 aims to help marketers in Asia identify opportunities and provides them with the necessary know-how to help them win wherever they want - at home, in the region or in the global marketplace.
It will be an invaluable learning experience through case studies from some of the world's and the region's most successful and up-and-coming brands.
INTRODUCTION
The main event will be a series of presentations of successful, winning campaigns, strategies and programmes delivered in three ways:
WORLD TO ASIA Featuring best practices from some of the world's leading brands and how Asian marketers can draw lessons from these global brands' successes in Asia. Global brands' successes in Asia.
ASIA TO ASIA Providing case studies of key Asian brands that have successfully regionalised their appeal and made their mark in the Asian markets.
ASIA TO WORLD Presenting strategies and learnings from Asia's most successful international brands and how they have exported their success beyond Asia, into the World.
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