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Hong Kong is a city of diversity and sophistication. The distinctive blend of East and West in the city is dynamic and with its mesmerising sights and sounds makes it the hub of Asia.
Hong Kong's cuisine is renowned for its exotic fusion of Eastern and Western flavours along with a wide variety of culinary delights. Its cultural blend and reputation for quality has made Hong Kong a Gourmet Paradise.
Old-fashioned marketplace in the midst of towering skyscrapers makes this country an experience of a lifetime. When it comes to a serious shopping experience, Hong Kong is a shopper's paradise. Hong Kong's malls, department stores and designer boutiques offer and amazing contrast to the bustling open-air markets nestled among the towering skyscrapers.
Disneyland is another spell-bounding attraction, which adds to the diversity Hong Kong has to offer. This legendary fairytale land celebrates a forever-young sense of adventure. The assortment of Hong Kong's exciting events and attraction, colour and fun, is sure to excite visitors who usually come from all across the globe to enjoy this once in a lifetime experience.
To pull off an unforgettable vacation it is essential that everything is planned perfectly. If the trip is off to a good start it goes well throughout. Cathay Pacific Airways provides its flyers with a well-catered and relaxed trip around the world.
It is an international airline registered and based in Hong Kong, offering scheduled cargo and passenger services to over 90 destinations around the world. Cathay Pacific Airways was founded in Hong Kong on 24 September 1946. Cathay Pacific has been at the heart of Hong Kong for almost 60 years, investing in the city, its people and the community and is a home-grown Hong Kong brand recognised around the world. Strong transport links have gone hand in hand with the development of great cities around the world and Cathay Pacific provides tourism and trade in Hong Kong.
Cathay Pacific has helped polish Hong Kong's image overseas. It is one of the city's biggest employers and more than 11000 people are employed under it and another 10000 local people work for their subsidiary and associate companies. In the past five years, Cathay Pacific has received almost 100 awards, including the "World's Best Airline".
Their overseas operations make Cathay Pacific one of Hong Kong's biggest earners of foreign currency. The airline also makes a direct contribution to the community through a number of community and charity projects including its travel fund, donations, and educational trust scholarships. It sponsors various educational, environmental and medical issues in Hong Kong.
In order to attract visitors, quality service is a must and at Cathay Pacific their mission statement is "It's not just about the big picture.
It's the little things we remember". The airline pays attention to every detail and focuses on people and service. Professionalism, zeal and a positive outlook are the traits nurtured at Cathay Pacific. Aside from its impeccable services Cathay Pacific offers people various convenience facilities including online booking and assistance to people with special needs. To make the journey more enjoyable Cathay Pacific offers its flyers with a number of in-flight facilities including duty-free shopping, exotically prepared meals and communication facilities during flight.
Duty-free shopping includes an extensive selection of premium duty-free goods as well as competitively priced products on all flights. All major currencies, credit cards and traveller's cheques are accepted for the convenience of the flyers. Gourmet dining is part of the charm behind the unique in-flight dining experience.
Cathay Pacific Catering Services, another subsidiary, operates of the world's biggest in-flight Kitchens and serves dozens of other airlines in Hong Kong. Its army of chefs can prepare up to 80,000 meals a day. Cathay Pacific provides in-flight laptop power to all passengers in First, Business and Economy Class.
Flying Cathay Pacific is an experience in its own. Not only does it cater the need for a safe, comfortable trip but also ensures superior financial returns. Currently Cathay Pacific ranks as the world's third most profitable airline and the sixth largest airline in Asia by revenue.

Copyright Business Recorder, 2005

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