Britain's opposition Conservatives chose David Cameron as their new leader on Tuesday, opting for youth to revive their fortunes and challenge Prime Minister Tony Blair after three successive election defeats.
The centre-right party, which dominated 20th century British politics under leaders such as Winston Churchill and Margaret Thatcher, has struggled to drag itself out of the wilderness and Cameron, 39, is the fifth Conservative leader in eight years.
But there is new hope in the party as the popularity of ruling Labour wanes. Blair has said he will not fight a fourth election and a faltering economy is clouding the future of his likely successor finance minister Gordon Brown.
Supporters believe that even though Cameron comes from a privileged background he can widen the party's appeal to voters in the centre ground in the same way Blair revamped Labour to win a landslide in 1997 after 18 years in opposition.
"I want us to give to this country a modern, compassionate conservatism that is right for our times," Cameron told a euphoric party gathering after the result was announced.
"Now that I have won, we will change," he said.
Cameron overwhelmingly beat David Davis, the party's experienced home affairs spokesman and a right-winger, winning 68 percent of nearly 200,000 votes cast by party members.
His aides said the scale of the result would give him the authority to stamp his "modernising" blueprint on the party.
With Blair's days numbered, the Conservatives are focusing their fire on Brown who they see as vulnerable because he is seen to be more aligned with traditional left-wing policies.
"This man is the road block to reform. He is the person who is holding Britain back," Cameron said of Brown.
Labour's parliamentary majority was more than halved at a May poll, largely because of public anger over the Iraq war.
Although Brown boasts a sound record in managing the world's fourth biggest economy since 1997, he was forced on Monday to halve cut his economic growth forecasts for this year.
But the finance minister said he had no intention of abandoning Blair's centrist policies, including public service reforms which state employees find painful.
Blair and Brown are seen as Britain's toughest political operators and will aim to rough Cameron up, starting with his debut at prime minister's questions in parliament on Wednesday.
Brown said Cameron, who is 15 years his junior, represented the "same old Conservative party".
"What we have got here is simply a rebranding of an old policy with a new gloss on it ... which is cuts in public spending," he said.
Cameron is vague on policy detail but has said he would share the proceeds of economic growth between public service spending and tax cuts.
Derided by some as too posh, he has pledged to support Labour on policies with which he agrees while his Eurosceptic views have won him popularity in his party. Bookmakers Coral cut the odds on the Conservatives under Cameron winning the next election.
"We have been waiting for 10 years but at last we have a proper contest between the two major political parties," Coral spokesman Simon Clare said.
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