Pakistan's Premier Investment Group, BMA, announced the launch of its new corporate brand identity, replacing its existing branding of the past 15 years, for the Group's businesses, including BMA Capital, BMA Asset Management and BMA Trade, said a press release.
Chief Executive of BMA Capital Farrukh H Khan at the new logo unveiling ceremony said BMA's name was derived from Bismillah and the 'bey' in 'Bismillah is the center of BMA's new logo.
"It represents BMA's core value of integrity, in the best interest of all our stakeholders. The new brand identity is a perfect combination of bringing together BMA's heritage of the last 15 years with the exceptional growth in BMA's businesses moving forward," he added.
"The new logo retains the red colour symbolising continuity and passion with the previous logo and incorporates silver, which is traditionally associated with currency and coinage. The final result is both modern and unique."
For 15 years, BMA Capital was almost exclusively involved with institutional and high net worth clients, quickly proving itself as a market leader in the capital market brokerage and advisory services.
BMA has successfully advised on privatisation transactions valued at $4 billion or over 50 percent, by value of all privatisations in Pakistan.
The country's financial markets had evolved significantly since 1992 when BMA started its operations. BMA has recently launched an aggressive growth strategy, which includes the establishment of new businesses to diversify and grow the Group's revenue streams.
The new brand identity is envisioned to coincide with BMA's plans to strengthen existing businesses and launch new businesses aimed at institutional and retail customers seeking top quality investment services in Pakistan.
An example of this is BMA Asset Management Company Ltd, which was launched in June 2005 as a wholly owned subsidiary of BMA Capital.
BMA Asset Management has achieved impressive results in the 9 months since inception and is currently advising on assets under management of almost Rs 4 billion.
Muddassar M Malik, Chief Executive of BMA Asset Management said, "through superior investment performance, the firm plans to launch mutual funds in Pakistan to achieve its initial target of managing Rs 15 billion worth of assets, placing it amongst the leaders in the industry."-PR
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