M/s Orient Advertising by winning highest business award for the 18th consecutive time, a feat unsurpassed in the history of Pakistan advertising. This year, the agency has won four awards in different categories.
To acknowledge the services of S.H. Hashmi the APNS has also decided to dedicate the award of Public Service Campaign as S.H. Hashmi Award for Public Service Advertising.
The APNS has announced the winners of the 18th APNS Advertising Agency Awards for the period 2003-2004, which will be given at the APNS awards ceremony scheduled to be held in the month of May 2006 at Islamabad.
The panel of judges for the 18th APNS Agency Awards consisted of the following prominent advertising experts:
Nazakat Ali Bhatti, Director, PR, Punjab Seed Corporation, Lahore, Riaz Mahmood, Karachi, Ziauddin Jaddi, Karachi, Abdul Hamid Akhund, Secretary Mine & Mineral Development Department, Karachi, Dr Javaid Laghari, Vice President & Project Director, Shaheed Zulfiqar Ali Bhutto Institute of Science & Technology (Szabist), Karachi.
The panel selected the following awards:
BUSINESS PERFORMANCE AWARDS:
M/s Orient Advertising (Pvt) Ltd (First), M/s Midas (Pvt) Ltd (Second), M/s Manhattan Pakistan (Pvt) Ltd (Third).
SPECIAL BUSINESS PERFORMANCE AWARD:
M/s Midas (Pvt) Ltd, Lahore.
SPECIAL BUSINESS AWARD:
M/s Orient Advertising (Pvt) Ltd, for periodical publications. M/s Orient Advertising (Pvt) Ltd, for regional publications. M/s Orient Advertising (Pvt) Ltd for Metro B publications.
CLIENT PERFORMANCE AWARDS:
Pakistan Mobile Communication Ltd, (Orient) (First). M/s Punjab Development Fund (Midas) (Second) and M/s Director General Public Relations, Punjab (Midas) (Third).
PRODUCT LAUNCH AWARD:
M/s Pakistan International Airline (Boeing 777). M/s Corporate & Marketing Communications (Pvt) Ltd.
BEST COPY AWARD (ENGLISH):
Gold: M/s Adcom (Pvt) Ltd for Tapal Tea ad 'Introducing a revolutionary round teabag'.
Silver: M/s Synergy Advertising (Pvt) Ltd for Warid Telecom ad 'Don't you wish we were here earlier'.
BEST COPY AWARD (URDU):
Gold: M/s Midas (Pvt) Ltd for Education Department, Punjab ad Pehla Intekhab Meyari Kittab'.
Silver: M/s Adcom (Pvt) Ltd for Tapal Tea ad 'Tapal Family Mixture'
BEST VISUAL DESIGN:
(BLACK & WHITE)
GOLD: M/s Synergy Advertising (Pvt) Ltd for Bank Al Falah Ltd ad 'Kisan Ki Falah Bank Al Falah.'
SILVER: M/s Synergy Advertising (Pvt) Ltd for Habib Bank Ltd ad 'HBL e-Bank.'
BEST VISUAL DESIGN (Colour):
GOLD: M/s Adcom (Pvt) Ltd for Muslim Commercial Bank ad 'Measured International Standard.'
SILVER: M/s JWT Asiatic (Pvt) Ltd for Uniliver ad 'Living Life to the fullest.'
S.H. HASHMI AWARD FOR PUBLIC SERVICE ADVERTISING:
Gold: M/s Synergy Advertising (Pvt) Ltd for The Patients' Bahbud Society for AKUH ad 'Your Zakat can...'.
Silver: M/s Corporate & Marketing Communications (Pvt) Ltd (CMC) for TCS ad 'You're four times more likely.' The APNS president has decided to nominate Kafeel Yousuf Burney, Head of Public Affairs MCB Bank for Presidential Award for Public Relations.-PR
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