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As an extension of its product awareness programme for the 'Top Gear' auto financing product, Saudi Pak Bank will launch a 20-feet long trailer with entertainers that will go on a long tour covering all major areas of Karachi, Lahore, Islamabad and Rawalpindi.
The campaign is aimed at informing and educating the consumers about the features and benefits of Saudi Pak Bank's Top Gear auto financing product.
Saudi Pak Bank launched its "Top Gear" auto financing product on April 24.
The auto financing offers an expedient way of owning a car at remarkably affordable rates and combines flexibility of tenure and choice of vehicle to significantly enhance client convenience.
The unique features of this product are free credit protection on outstanding loans of up to Rs 500,000, free insurance cover of Rs 200,000 and free tracker facility.
Saudi Pak Bank Consumer Banking Head Syed Mehdi Raza said, "Saudi Pak Top Gear auto financing is our first asset product since the launch of our new corporate identity. Our team has successfully launched a suit of liability products tailored to meet the needs and expectations of the customers."
He also said that the "Top Gear" auto financing product has been designed to be at par, if not superior to our competitors' products, catering to the increasing demand for auto finance in the market."-PR

Copyright Business Recorder, 2006

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