Pakistan is an exciting strategic new market for The Body Shop and offers us a great opportunity to enter the Indian Subcontinent. In a statement issued here on Wednesday, the regional director of 'The Body Shop' for Europe, Middle East and Africa, Alastair Kerr said.
"We believe our unique combination of naturally inspired products and commitment to our five core Values will prove compelling for Pakistan consumers, while our newly branded shop look will create a fresh and inspiring shopping environment".
"Furthermore we believe the successful existing partnership between The Body Shop and Cosmetics Trading LLC in the United Arab Emirates provides a strong foundation for developing The Body Shop brand in Pakistan. Cosmetics Trading LLC has the expertise, infrastructure and resources to allow us to establish our brand in this part of the world". Managing Director, of Cosmetics Trading Company Pvt Ltd, Andrew Knappett said "We believe The Body Shop will stand out from other cosmetics brands and retailers in Pakistan and will secure a strong profile in this developing cosmetics market".
"We are very pleased to have the opportunity to work with The Body Shop in such a promising market", he added. Director, of The Forum Shopping Mall, Yameen Sheikh said, "We are always looking to offer our customers the best shopping experience possible and we believe 'The Body Shop' store exceeds this".
The Body Shop International Plc. has launch its unique skincare and cosmetics brand in Pakistan. The Body Shop brand in Pakistan under the name Cosmetics Trading Company Private Limited.-PR
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