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Reckitt Benckiser, Pakistan has formally entered into an exclusive contract with Servis - Pakistan's leading manufacturer and retailer of footwear. Servis Shoes will promote Reckitt Benckiser's popular shoe-care brand, Cherry Blossom, exclusively in all its outlets countrywide.
A well-established brand that is currently celebrating 100 years of providing quality products to its customers world-wide, Cherry Blossom has a large customer base in Pakistan and this alliance is an affirmation of the outstanding standards maintained by Reckitt Benckiser Pakistan over the years.
Reiterating complete support towards Cherry Blossom, Chief Operating Officer of Servis Omer Saeed said: "We are extremely enthusiastic about collaborating with Reckitt Benckiser, Pakistan, in an alliance that will play a pivotal role in the advancement of both Servis and Cherry Blossom in Pakistan."-PR

Copyright Business Recorder, 2006

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