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Motorola Inc is aiming to further expand its share in China, the world's second largest cellphone market, to match or beat its global average, a China executive said on May 30 .
The company's rapid growth in China has come amid a global resurgence for Motorola, which was losing ground to rivals before starting to regain form over the last year.
Motorola's global market share stood at about 21 percent at the end of March, compared with 18.5 percent in China, Michael Tatelman, general manager for mobile devices in North Asia, told Reuters in a telephone interview.
"Our share in Asia, and in China specifically, should be equal to or slightly better than our global share," he said. "We're investing significantly in this market, and in many markets around the world."
About 100 million mobile phones were sold in China last year, compared with 150 million in the United States, the top market, according to industry data.
Motorola and Nokia, the world's biggest cellphone maker, have been the top two players in China from the get-go when the country first began building out its cellular networks in the 1990s.
But both giants, along with other foreign firms like Samsung Electronics Co Ltd, started to see their share slip about four years ago, as a field of home-grown upstarts with names like Ningbo Bird Co Ltd and TCL Communication Technology Holding Ltd began to take a growing slice of the pie.

Copyright Reuters, 2006

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