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Nokia unveiled its latest showcase of new products, services and solutions at Nokia Connection 2006, on Friday. The two-day event, themed it's Your World. Express It!", brought together close to a thousand mobile operators, business partners, industry analysts and media from across the globe to discuss market trends that impact the future of the mobile industry.
At the event, Nokia introduced a renewed category model of approaching its product segmentation - driven by a unique, in-depth understanding of consumers' beliefs, values and attitudes.
Nokia's consumer study, the most comprehensive research of the mobile industry to date with 42,000 interviews with consumers in 16 countries across the globe, provided the insights for Nokia's category renewal. During the event, Nokia unveiled five new products for different consumer segments, strengthening its mid-range portfolio in WCDMA, GSM and CDMA protocols.-PR

Copyright Business Recorder, 2006

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