Visa International has announced the launch of its special promotion for the ICC Championships Trophy 2006. According to a press release issued here on Wednesday, Visa is the official regional sponsor of the ICC cricket tournament for the South Asia region, including Bangladesh, India, Pakistan and Sri Lanka.
The launch of this promotion in Pakistan kick starts Visa's association with the ICC cricket tournament beginning with the ICC Champions Trophy 2006 in India.
Country Manager Pakistan, Visa International Asia Pacific Amer Pasha said: "We believe that the sponsorship of the ICC cricket tournament is a great opportunity for us to reach out to a wide and diverse target audience. Cricket is a passion in the South Asian region and in Pakistan in particular and through this promotion, we hope to extend the cricketing passion and excitement to all Visa cardholders in Pakistan."-PR
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