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Mobilink, one of the country's cellular companies, on Thursday launched a special package designed for the women of Pakistan. The new brand extension called Jazz Ladies First has been designed to recognise and cater to Pakistani women through special offers and services built within the product.
Jazz Ladies First is a specially tailored package, bundled with a host of attractive incentives, being targeted at the homemaker/housewife, a press release said.
It offers a bundle of value-added services, ranging from beauty tips, cooking recipes, health notes, home and food to entertainment, all via SMS. Special discounted call rates between 3pm and 6pm help her to stay connected with friends and family. With lower outgoing call rates from second minute onwards, members can stretch calls for a longer duration.
With Jazz Ladies First Discount Card women can shop at prominent outlets and avail discounts while staying within their budget. The package promises to fully empower and equip the women in Pakistan with the tools needed to lead a successful and fulfilling life.

Copyright Pakistan Press International, 2006

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