The Coca-Cola company with a brand value of 67 billion dollars retained its number one position in the annual Inter-brand/Business week ranking of the global brands for 2006. According to a press release issued here on Thursday, this is the sixth consecutive year sine 2001 that Coca-Cola has been ranked number one global brand.
The evaluation for the ranking considers many factors including superior products, processes, and people, a strong track record of being customer-centre in the country of origin, uncompromised ethical practices and continual focus on creativity and innovation.-PR
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