Cisco Systems Inc said on August 22 that it will buy video-ona-demand software maker Arroyo Video Solutions Inc for $92 million, marking Cisco's latest push into the consumer entertainment market.
Cisco earns most of its revenue from providing network gear for businesses and telecommunications companies, but it expanded into the consumer market with its 2003 acquisition of wireless home router maker Linksys and its February purchase of cable set-top box maker Scientific Atlanta.
Cisco said Arroyo's software gives viewers greater choice and flexibility in selecting video on demand, and helps Cisco's phone and cable carrier clients offer more personalised services, such as tailored advertisements.
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