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Top News

CCTV launches global platform to highlight China's 'soft power' image

%D%ASHANGHAI: China Central Television (CCTV), Beijing's largest TV network, said it would launch a new global media platform on New Year's Day to help re-brand China overseas.
Published December 31, 2016

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SHANGHAI: China Central Television (CCTV), Beijing's largest TV network, said it would launch a new global media platform on New Year's Day to help re-brand China overseas.

The new multilingual operation will have six TV channels and a new media agency, the network said on its website on Friday night. Its CCTV News channel will be rebranded the China Global Television Network, it added.

China has launched a number of "soft power" initiatives to expand its influence abroad, including other English-language media outlets.

Chinese President Xi Jinping urged the new network to "tell China stories well," the official Xinhua news agency reported on Saturday.

Copyright Reuters, 2016

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