Rolls-Royce Motor Cars on Wednesday opened its first showroom in Pakistan at Lahore and announced to establish its outlets also in Karachi and Islamabad. Dewan Motors has been appointed as an exclusive representative of the motorcar company in Pakistan.
Farooq Mustafa, President and Chief Operating Officer of Dewan Motors revealed this while briefing newsmen. Frank Tiemann, Manager, Corporate Communications, Europe and Middle East, Rolls Royce Motor Cars, Axel Obermuller, Managing Director Europe and Middle East Rolls Royce Motor Cars, Dewan Yousaf Farooqui, Chief Executive Officer of Dewan Motors were also present on the occasion.
Farooq Mustafa said that this partnership has opened the last chapter in our relationship with prestigious BMW Group, having already launched the BMW and Mini Importer ships. Dewan Group through Dewan Motors has again taken the lead in bringing the most successful premium automobiles in the world to the emerging Pakistan's economy.
About his company, he said that Dewan Farooque Motors, the first company of Dewan Group- Automotive Operations, opened its doors for business in April 1999 and in short span of seven years, we have grown to seven companies. The entry of Rolls-Royce in the Pakistan automobile market reflects the rapid economic growth taking place in the country, he added.
Speaking on the occasion, Axel Obermuller, Managing Director Europe and Middle said that Rolls Royce Motor Car that has capacity of producing 1000 units per year, produced 796 cars during 2005 and like to meet the target of 800 cars world-wide.
He also highlighted the company's history and salient features of the current model. As many as 5.5 million cars are produced annually out of which Rolls Royce has share of 800 cars because every car is manufactured on individual order basis. The car engine and chassis is standard while rest of car is customised and manufactured as per requirement/desire of the customer, he added.
He further said that Rolls Royce currently has eight dealers in the Middle East region; in Abu Dhabi, Bahrain, Dubai, Doha, Jeddah, Kuwait City, Lahore and Riyadh. The Rolls Royce dealers have been increased to 76 in the world, he added.
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