To become relevant and mainstream, Indian advertising needs to emerge out of the mythical cocoon it has built for itself and become more accessible to audiences at large.
Therefore, my main goal has been to take this fine industry-specific event and popularise it so as to make it relevant, entertaining and interesting to larger and younger audiences. And my way of doing this was (alternately riled or praised) what was called the Bollywoodisation of the Abbys.
| Currency | Rate |
|---|---|
|
USD PKR Interbank Selling
/ Dec 26
|
278.42
|
|
USD PKR Interbank Buying
/ Dec 26
|
278.27
|
|
USD to Japanese Yen
/ Dec 24
|
157.14
|
|
USD to Swiss Franc
/ Dec 24
|
0.90
|
|
Pound Sterling to USD
/ Dec 24
|
1.25
|
|
Euro to USD
/ Dec 24
|
1.04
|
| Stock | Volume |
|---|---|
|
Germany DAX 30
/ Dec 23
|
19,848.77
|
|
S&P 500
/ Dec 24
|
6,040.04
|
|
Nasdaq
/ Dec 24
|
20,031.13
|
|
Hang Seng
/ Dec 24
|
20,098.29
|
|
FTSE 100
/ Dec 24
|
8,136.99
|
|
Dow Jones
/ Dec 24
|
43,297.03
|
|
France CAC40
/ Dec 24
|
7,282.69
|
|
India Sensex
/ Dec 26
|
78,475.29
|
| Item | Value |
|---|---|
|
Crude Oil USD/Barrel
/ Dec 24
|
70.10
|
|
Karachi Cotton PKR/37.32 KG
/ Dec 24
|
17,785
|
|
Gold 10 Grams PKR
/ Dec 24
|
240,487.70
|
|
Gold Spot USD/Ounce
/ Dec 24
|
2,616.87
|
|
Cotton US¢/pound
/ Dec 24
|
68.78
|
|
Petrol/Litre
/ Dec 26
|
252.10
|
| Stock | Price |
|---|---|
|
Sec. Inv. Bank
/ Dec 26
Security Investment Bank Limited(SIBL)
|
6.99
▲ 1.00
(16.69%)
|
|
Askari Life Assur.
/ Dec 26
Askari Life Assurance Company Limited(ALAC)
|
6.25
▲ 0.65
(11.61%)
|
|
Next Capital
/ Dec 26
Next Capital Limited(NEXT)
|
9.90
▲ 1.00
(11.24%)
|
|
Pak Gulf Leasing
/ Dec 26
Pak-Gulf Leasing Company Limited(PGLC)
|
15.81
▲ 1.44
(10.02%)
|
|
Pak. P.V.C.
/ Dec 26
Pakistan PVC Limited(PPVC)
|
11.20
▲ 1.02
(10.02%)
|
|
Dewan Motors
/ Dec 26
Dewan Farooque Motors Limited(DFML)
|
42.21
▲ 3.84
(10.01%)
|
|
Suhail Jute
/ Dec 26
Suhail Jute Mills Limited(SUHJ)
|
99.06
▲ 9.01
(10.01%)
|
|
Dar-es-Salaam
/ Dec 26
Dar-es-Salaam Textile Mills Limited(DSML)
|
51.25
▲ 4.66
(10.00%)
|
|
Liven Pharma
/ Dec 26
Liven Pharma Limited(LIVEN)
|
113.10
▲ 10.28
(10.00%)
|
| Stock | Price |
|---|---|
|
Mughal Energy
/ Dec 26
Mughal Energy Limited(GEM)(GEMMEL)
|
18.45
▼ -2.05
(-10.00%)
|
|
Olympia Mills
/ Dec 26
Olympia Mills Limited(OML)
|
36.01
▼ -3.99
(-9.98%)
|
|
Popular Islamic
/ Dec 26
Popular Islamic Modaraba(PIM)
|
13.54
▼ -1.50
(-9.97%)
|
|
Power Cem(Pref)
/ Dec 26
Power Cement (Pref)(POWERPS)
|
12.25
▼ -1.22
(-9.06%)
|
|
Jauharabad Sug
/ Dec 26
Jauharabad Sugar Mills Limited(JSML)
|
23.40
▼ -2.27
(-8.84%)
|
|
Leather Up Ltd.
/ Dec 26
Leather Up Limited(LEUL)
|
24.21
▼ -2.26
(-8.54%)
|
|
Intermarket Securities
/ Dec 26
Intermarket Securities Limited(IMS)
|
68.10
▼ -4.93
(-6.75%)
|
|
Gammon Pak
/ Dec 26
Gammon Pakistan Limited(GAMON)
|
48.01
▼ -3.30
(-6.43%)
|
|
United Brands
/ Dec 26
United Brands Limited(UBDL)
|
23.45
▼ -1.58
(-6.31%)
|
| Stock | Volume |
|---|---|
|
WorldCall Telecom
/ Dec 26
Worldcall Telecom Limited(WTL)
|
127,408,831
▼ -0.06
|
|
Fauji Foods Ltd
/ Dec 26
Fauji Foods Limited(FFL)
|
67,135,769
▲ 0.50
|
|
Sui South Gas
/ Dec 26
Sui Southern Gas Company Limited(SSGC)
|
33,559,500
▼ -0.94
|
|
Cnergyico PK
/ Dec 26
Cnergyico PK Limited(CNERGY)
|
33,367,944
▼ -0.09
|
|
TRG Pak Ltd
/ Dec 26
TRG Pakistan Limited(TRG)
|
32,210,483
▲ 4.46
|
|
K-Electric Ltd.
/ Dec 26
K-Electric Limited(KEL)
|
30,254,338
▼ -0.15
|
|
Hascol Petrol
/ Dec 26
Hascol Petroleum Limited(HASCOL)
|
27,155,152
▲ 0.16
|
|
Aisha Steel Mill
/ Dec 26
Aisha Steel Mills Limited(ASL)
|
26,980,436
▲ 0.16
|
|
Sui North Gas
/ Dec 26
Sui Northern Gas Pipelines Limited(SNGP)
|
26,262,710
▲ 2.06
|
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