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American Airlines, a unit of AMR Corp, said it had shifted its Asia-Pacific call centre operations to India from Australia. American said Indian aviation technology firm Bird Information Systems Pvt. Ltd would provide call centre services from its office in New Delhi.
"India is a strategic market," Nisha Maharaj, American Airlines' regional manager for India, said in a statement.
American Airlines operates a daily New Delhi-Chicago non-stop service. US carriers Continental Airlines Inc and Delta Air Lines Inc also operate services to India.
"With increasing competition, lower margins and booming operational costs can be managed better by outsourcing non-core processes," Ankur Bhatia, executive director of Bird Group said.

Copyright Reuters, 2007

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